Digital Marketing Specialist – TikTok Ads

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop and enhance TikTok as a primary channel for user acquisition.

• Create and optimize campaigns utilizing AI-driven tools.

• Recognize TikTok trends, sounds, and content formats, transforming them into innovative hypotheses.

• Conduct A/B testing across various campaigns, audiences, and ad creatives.

• Convert performance insights into actionable briefs for the creative team.

• Collaborate with analytics and creative departments on comprehensive acquisition strategies.

• Oversee advertising budgets.

• Provide reports on channel performance.

• Predict the impact of user acquisition efforts on key business metrics.

⛳️ Requirements

• Minimum of 2 years of experience in Performance Marketing, including hands-on campaign management in TikTok Ads.

• Strong understanding of TikTok Ads Manager, covering campaign structure, audience targeting, bidding strategies, and attribution.

• Profound knowledge of native TikTok creative formats, Spark Ads, hooks, and creator-style content.

• Practical experience with AI tools for research, content creation, analysis, or optimization.

• Experience in managing advertising budgets and translating performance data into business forecasts and reports.

• Proactive mindset with the ability to generate ideas and find solutions.

• Strong experience in partner communication and negotiations is advantageous.

🏝️ Benefits

• A robust and experienced team of marketers, analysts, and creatives.

• A global product with significant audience reach across various markets.

• Access to AI tools with the flexibility to incorporate them into your workflow.

• A culture of experimentation where valuable ideas can be tested.

• Opportunities for growth as the team and product expand.

• A mission that motivates and inspires.

• Trust without micromanagement.

• Autonomy in time management and decision-making.

• Opportunities for career advancement and upgrades.

• Flexible work arrangements: office, remote, or hybrid.

• Corporate gym sessions led by professional trainers.

• Massage services.

• Corporate lunches.

• Sports and team-building activities.

• Regular online workout sessions.

• Discounts with partners.

• Complimentary access to BetterMe products.

• Health insurance and corporate medical support.

• Open communication, transparency, honest feedback, and support for new initiatives.

• Assistance for sports events, including covered entry fees.

• Provision of new hardware and equipment for effective work.

• Legal and financial support, including personal consultations.