Digital Marketing Specialist, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Support the execution and management of programmatic media, paid search, and shopping initiatives.

• Oversee PPC campaigns across Google Ads, DV360, and other advertising platforms.

• Manage shopping feeds, including inventory tracking and updates.

• Brief digital assets for online campaigns while adhering to brand guidelines.

• Maintain daily relationships with the PPC agency.

• Evaluate site links, keywords, and campaign copy, providing optimization suggestions.

• Monitor and analyze key performance indicators.

• Create campaign performance reports highlighting insights and areas for improvement.

• Track website traffic, conversions, impressions, and other KPIs using analytical tools.

• Analyze shopping campaigns using Google Merchant Center or similar feed platforms.

• Assist with A/B testing for ad copy, landing pages, and campaign components.

• Discover opportunities to enhance bids, keywords, ad placements, and targeting strategies.

• Collaborate with Content and Creative teams on campaign materials.

• Aid in campaign budget distribution and expenditure monitoring.

• Keep abreast of industry trends, tools, and best practices in digital marketing.

• Engage in training sessions and workshops.

• Propose ideas and strategies to enhance digital marketing effectiveness.

⛳️ Requirements

• 1–3 years of experience in a comparable digital marketing position.

• Previous experience in programmatic advertising strategy and campaign execution.

• Familiarity with Google Ads, Bing Ads, Google Analytics, Google Search Console, DV360, and SEMrush.

• Solid understanding of website analytics and conversion tracking methods.

• Strong analytical abilities with effective communication of insights.

• Basic knowledge of SEO principles and practices.

• Excellent written and verbal communication skills, along with stakeholder management capabilities.

• Strong organizational skills and the ability to juggle competing priorities and deadlines.

• Keen attention to detail and the capacity to thrive in a fast-paced environment.

• Proactive and solution-oriented mindset.

• Creative thinking skills.

• Proficiency in Excel and Microsoft Copilot.

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

• Previous agency experience is a plus.

🏝️ Benefits

• Annual discretionary bonus based on company performance and individual contributions.

• Comprehensive medical, dental, vision, disability, and life insurance coverage.

• Generous contribution to Health Savings Accounts.

• 401(k) plan with a match up to 5% of salary.

• 30 days of paid time off (PTO), including vacation and sick leave.

• Employee Assistance Program.

• Opportunities for social events.