Digital Marketing Specialist – Email, Paid Media

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Implement, oversee, and enhance email marketing, PPC, and paid social campaigns for designated client accounts, with a focus on LinkedIn Ads and Meta Ads.

• Create and initiate campaigns, including setup, audience targeting, creative and copy execution, budget allocation, scheduling, quality assurance, tracking, and performance evaluation.

• Administer email campaigns from audience segmentation and setup to testing, deployment, and ongoing performance assessment.

• Track performance of paid search and paid social initiatives, budget allocation, campaign status, and key performance indicators.

• Execute quality assurance across campaign setup, tracking, reporting, creative elements, content, and other deliverables.

• Generate and sustain performance reporting, converting campaign outcomes and trends into actionable insights, suggestions, and subsequent steps.

• Collaborate with Client Services, creative, content, analytics, and MarTech teams.

• Assist in digital marketing efforts related to SEO, organic social media, programmatic advertising, content creation, analytics, tagging, and light creative support.

⛳️ Requirements

• Over 3 years of practical digital marketing experience, ideally within an agency setting.

• Proficient hands-on experience in email marketing, PPC/paid search, and paid social, especially with LinkedIn Ads and Meta Ads.

• Familiarity with email marketing platforms, including audience segmentation, campaign setup, testing, scheduling, and performance tracking.

• Experience with PPC platforms like Google Ads, covering campaign setup, optimization, budget oversight, and performance analysis.

• Knowledge of Google Analytics, SEO tools, reporting software, CRM and marketing automation systems, and project management applications.

• HubSpot experience is highly preferred.

• Proven ability to manage multiple clients, campaigns, projects, and timelines concurrently.

• Basic understanding of Figma, Canva, Google Workspace, and Microsoft Office Suite.

• Strong analytical capabilities to interpret performance data into understandable insights, recommendations, and future actions.

• Proficient in English (C1+ level).

🏝️ Benefits

• Competitive salary in USD.

• Remote-first flexibility.

• Work from any location.

• Paid time off (PTO).

• Paid U.S. holidays.