Digital Marketing Specialist – Multi-Industry

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Strategize, initiate, and modify paid advertising campaigns on Meta, Google, and LinkedIn, adjusting budgets and targeting based on performance outcomes.

• Work closely with writers and designers to create ad copy and visual content.

• Assess the conversion effectiveness of both ad copy and creative elements.

• Develop and distribute email and SMS campaigns using Klaviyo or Mailchimp.

• Experiment with subject lines and timing to enhance open rates and click-throughs.

• Utilize ChatGPT or similar tools to generate ad variations and expedite execution while exercising independent judgment.

• Frequently analyze performance data and pinpoint necessary adjustments for campaigns.

• Collaborate with design, content, and project management teams to ensure timely campaign launches.

• Take ownership of campaigns post-launch and make modifications based on performance metrics.

⛳️ Requirements

• 2-5 years of experience managing digital marketing campaigns from start to finish, demonstrating true ownership of outcomes.

• Practical experience in executing paid advertisements using Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.

• Proficient in Adobe Photoshop and Premiere for basic creative modifications and asset preparation.

• Genuine experience in running email or SMS campaigns via Klaviyo or Mailchimp.

• Fluent written English.

• Dependable internet connection.

• Consistent punctuality.

• Proactive identification and escalation of underperforming campaigns or issues.

• Reliable follow-through on tasks.

• Familiarity with ChatGPT or similar AI tools, SEO, Google Analytics/SEMrush, basic HTML/CSS for email templates, or additional video editing skills is advantageous but not mandatory.

🏝️ Benefits

• Opportunity to work remotely.

• Work schedule from Monday to Friday, 9am to 6pm (Pacific, Central, or Eastern time).

• Initial compensation of $1,250/month for the first 90 days, transitioning to $1,500/month thereafter.

• Professional feedback provided following interviews.

• Flexible scheduling while awaiting client placement; candidates may pursue other employment and resume the process later.