Digital Marketing Manager, Account Based

This is a fully remote position, open to applicants in Alabama, +27 more states.

📋 Description

• Develop 3E’s account-based marketing capabilities from inception.

• Manage Propensity and implement ABM campaigns from initial setup and audience configuration through to activation, measurement, and optimization.

• Collaborate with Portfolio Marketing on ABM strategy, messaging, and positioning.

• Work alongside RevOps and Sales on ICP and account-related implementations.

• Provide guidance to stakeholders on best practices for ABM execution.

• Organize campaign timelines, stakeholders, and external creative partners.

• Ensure precise campaign setup, targeting, tracking, reporting, and documentation.

• Oversee organic SEO and AEO execution, optimizing content for search and AI-generated answer experiences.

• Manage 3E’s external SEO/AEO agency and handle tasks beyond the agency’s scope.

• Take ownership of front-end website content, updates, refreshes, resource-center content, tagging, and coordination with content owners.

• Evaluate website and behavioral data to enhance user journeys and conversion rates.

• Design structured A/B tests for calls to action, button placements, forms, and other components.

• Implement the organic social program by drafting, scheduling, publishing, testing, and optimizing content.

• Generate performance reports, actionable insights, and prioritized recommendations.

⛳️ Requirements

• Over 4 years of experience in digital, growth, or account-based marketing, or a related field within the technology or software sector.

• Practical ABM experience in orchestrating and executing ABM campaigns, including platform management, campaign setup, project oversight, stakeholder direction, and agency collaboration.

• Familiarity with dedicated ABM platforms such as Demandbase, 6sense, Seismic, or similar solutions.

• Hands-on SEO and AEO experience encompassing keyword research, topic planning, on-page optimization, internal linking, and content-performance assessment.

• Proven ability in writing, editing, optimizing, and publishing organic content.

• Experience utilizing social media management platforms like Oktopost, Sprinklr, or SproutSocial.

• Knowledge in managing website content and front-end performance, focusing on content management systems, user journeys, conversion optimization, and website A/B testing.

• Experience with audience creation, campaign configuration, targeting, activation, and performance analysis.

• Proficient in GA4 and digital-channel reporting tools.

• Strong analytical capabilities, with the ability to translate performance data into clear insights and priorities.

• Excellent project and calendar management skills.

• Effective communication and collaboration abilities, including advising stakeholders and fostering accountability with internal and external partners.

• Self-motivated approach to prioritizing and progressing work aligned with business objectives.

• Practical experience utilizing approved AI tools, applying sound human judgment to AI-generated outputs.

• Must reside in the US in one of the states where 3E is authorized to hire.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Health, dental, and vision insurance.

• Life insurance and disability coverage.

• Open PTO and parental leave.

• 401(k) plan with company matching.

• Employee assistance program.

• Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness).

• Performance-based incentives and/or equity may be available depending on the position.

• AI Notetaker interview recording and transcription, with an opt-out option available without affecting candidacy.