Digital Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate actionable digital marketing strategies that align with sales goals, target demographics, product focus, and growth potential.

• Design and implement comprehensive digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, and other pertinent platforms.

• Define campaign frameworks, audience segments, geographical targeting, messaging, budgets, and performance metrics.

• Establish and oversee advertising accounts, campaigns, and partnerships with digital advertising platforms.

• Create and manage paid search, display, retargeting, and paid social campaigns aimed at generating qualified inquiries and sales leads.

• Align campaigns with seasonal sales efforts, product launches, geographic expansion, and business development strategies.

• Test and enhance campaigns, creative content, messaging, and audience targeting to optimize performance and marketing ROI.

• Oversee daily social media engagement and maintain content calendars.

• Produce written, photographic, graphic, and short-form video content.

• Monitor and engage with social media interactions, comments, inquiries, and messages.

• Ensure brand consistency in identity, voice, and messaging across all digital channels.

• Leverage generative AI and emerging marketing technologies for content creation, campaign planning, market analysis, image generation, audience targeting, and efficiency.

• Create and modify digital marketing materials using Adobe Creative Cloud, Canva, or similar platforms.

• Assist with website modernization and continuous development.

• Organize website content, structure, customer journeys, and calls to action.

• Develop and sustain up-to-date website content.

• Enhance organic search visibility through SEO techniques.

• Manage and optimize Google Business Profiles and online business listings.

• Aid in online reputation management and coordinate responses to reviews.

• Enhance digital lead acquisition, quote requests, and website conversion rates.

• Set metrics and reporting standards for campaign effectiveness, lead generation, and marketing ROI.

• Analyze customer behavior and campaign performance using Google Analytics, Google Ads, Meta Business Suite, and platform analytics.

• Track activities from impressions and engagement through to inquiries, quote requests, and completed sales where feasible.

• Provide regular updates to business leadership with insights on results, trends, opportunities, and suggested modifications.

• Offer digital marketing expertise and execution support to other Dakwakada Capital Investments portfolio companies as programs are initiated.

• Tailor digital marketing strategies to the specific markets, customers, and sales objectives of individual businesses.

⛳️ Requirements

• Post-secondary education in Marketing, Communications, Digital Media, Business, or a related field, or an equivalent combination of education and practical experience.

• A minimum of 3–5 years of direct experience in digital marketing.

• Proven experience in developing and managing paid digital advertising campaigns, including Google Ads and Meta advertising platforms.

• Experience overseeing third-party performance agencies.

• Strong knowledge of paid search, paid social, organic social media, SEO, audience targeting, retargeting, and digital lead generation.

• Experience managing business social media accounts on Facebook, Instagram, LinkedIn, and TikTok.

• Ability to produce compelling written and visual marketing content.

• Proficiency in using Adobe Creative Cloud, Canva, or similar creative software, along with emerging AI tools and platforms.

• Familiarity with generative AI tools for marketing, content development, image creation, and productivity enhancement.

• Working knowledge of Google Analytics, Google Business Profile, and digital campaign measurement tools.

• Experience assisting with website development, modernization, or ongoing website management.

• Experience in manufacturing, construction, building products, home improvement, or other considered-purchase sectors would be beneficial.

• Experience marketing to clients in both Canada and the United States would be advantageous.

• Capability to independently manage multiple campaigns, platforms, brands, and priorities in a remote work setting.

• Ability to collaborate effectively with business leaders, sales teams, operational staff, and external service providers.

• Availability during appropriate working hours to support operations in Yukon and Alaska.

🏝️ Benefits

• Full-time remote position, allowing work from anywhere in Canada.

• Occasional travel to Whitehorse, Anchorage, or other portfolio-company locations, only when there is a specific business requirement.