Digital Marketing Specialist – Local SEO, Lead Generation

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and enhance Google Business Profile listings to excel in local map packs for targeted geographic search terms.

• Execute on-page and off-page local SEO tactics to boost visibility in key markets.

• Track local rankings, citations, and ensure listing accuracy across various platforms.

• Manage geo-targeted Google Ads and Local Services Ads campaigns to attract high-intent leads in the region.

• Oversee campaign structure, bidding strategies, ad copy, and budget distribution.

• Continuously refine efforts to improve lead quality and reduce cost per acquisition.

• Create and develop landing pages featuring multi-step quote calculators and project estimators to filter inbound leads.

• Evaluate and enhance landing page copy, layout, and conversion elements.

• Ensure lead capture systems are precise, accurate, and integrated into appropriate workflows.

• Write and edit engaging short-form video content for platforms like Instagram Reels and TikTok.

• Establish a consistent content schedule that enhances visibility and fosters audience engagement.

• Remain updated on platform trends and modify content formats as needed.

• Implement automated email and SMS workflows to solicit 5-star reviews immediately following project completion.

• Oversee and manage online reputation across Google and pertinent review platforms.

• Monitor review volume, sentiment, and response rates.

• Create automated email drip sequences to maintain prospect engagement during extended decision-making periods.

• Segment audiences and tailor messaging based on lead source, intent, and stage.

• Track open rates, click-through rates, and pipeline contribution from email efforts.

• Utilize LinkedIn to target specific local developers, architects, and commercial real estate brokers.

• Develop and implement ABM campaigns that raise awareness and generate inbound interest from valuable B2B contacts.

• Monitor outreach activities, response rates, and pipeline contributions.

⛳️ Requirements

• Proven expertise in digital marketing with practical experience in SEO, paid search, email automation, and social content creation.

• Demonstrated experience in local SEO, including management of Google Business Profiles and optimization of local map packs.

• Experience in running and managing Google Ads campaigns focused on lead generation.

• Ability to create and optimize landing pages with a focus on conversion rate improvement.

• Hands-on experience with email marketing and marketing automation tools.

• Proficient in scripting, filming, and editing short-form video content for Instagram Reels and TikTok.

• Strong analytical abilities to track performance, discern effective strategies, and make necessary adjustments.

• Self-motivated and organized, capable of managing multiple channels simultaneously without compromising quality.

🏝️ Benefits

• You will receive payment in **USD** (bi-monthly: every 15th and 30th).

• **Paid Time Off** in accordance with company policy.

• Observance of **Holidays** as per company guidelines.

• **100% remote setup** allowing you to work from your most productive environment.

• Take ownership of the complete marketing function with a direct effect on lead generation and business expansion.

• Engage in a diverse range of channels, formats, and strategies while enjoying real creative freedom.