Digital Marketing Specialist

This is a fully remote position, open to applicants in Maryland, +3 more states.

📋 Description

• Conduct daily customer interactions through the Customer Data Platform (CDP), encompassing email and SMS marketing campaigns.

• Oversee CRM audience segmentation by utilizing behavioral, demographic, and psychographic insights to ensure accurate targeting across various markets.

• Generate weekly reports on CRM and marketing campaign effectiveness, emphasizing key insights and emerging trends.

• Partner with cross-functional teams to create CRM communication strategies for both email and SMS platforms.

• Craft engaging copy for subject lines, preview text, and SMS messages, ensuring alignment with brand voice and campaign goals.

• Track and assess campaign outcomes to pinpoint performance successes, areas for optimization, and strategic gaps.

• Design, implement, and sustain CRM automations and workflows to support lifecycle marketing and enhance customer engagement.

⛳️ Requirements

• 2-3+ years of pertinent experience in email and SMS, specifically within CPG, B2C e-Commerce, and retail-oriented businesses.

• Skilled in using an enterprise-level ESP (Experience with SendGrid or Klaviyo is an advantage).

• Proficient in creating and updating workflows, utilizing dynamic templates, and generating segments.

• Familiarity with a CRM or CDP.

• Basic knowledge of HTML, CSS, and responsive design principles.

• Experience in email analytics, with the capacity to identify trends and convert data into actionable business insights.

• Strong project management abilities (experience with Monday.com is a plus).

• Capability to manage multiple tasks and collaborate effectively in a fast-paced environment.

🏝️ Benefits

• A comprehensive benefits package that includes paid time off.