Digital Marketing Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Implement and enhance digital marketing strategies across various channels.

• Discover opportunities to boost qualified B2B deal flow and enhance campaign effectiveness.

• Evaluate marketing performance and provide data-driven optimization suggestions.

• Oversee and update the firm's website using WordPress or a comparable CMS.

• Release press statements, portfolio acquisitions, team news, thought leadership pieces, and corporate communications.

• Enhance website content, landing pages, navigation, and overall user experience.

• Collaborate with external developers for significant website updates and technical projects.

• Implement SEO strategies, encompassing keyword analysis, on-page optimization, and content suggestions.

• Formulate SEO strategies tailored for B2B and private equity audiences.

• Manage news content and the overall content calendar effectively.

• Assist in content creation focused on investment themes, portfolio achievements, ESG initiatives, and sector-specific insights.

• Supervise targeted B2B campaigns through Google Ads and LinkedIn Ads.

• Track budgets, performance metrics, and return on ad spend.

• Experiment and refine audience targeting, messaging, creative approaches, and campaign setups.

• Design and implement email campaigns, newsletters, and automated nurture sequences.

• Segment audiences, including founders and intermediaries.

• Monitor and enhance email engagement, conversions, and campaign success rates.

• Manage the firm’s LinkedIn presence and other pertinent corporate social media platforms.

• Develop and publish educational, informative, and brand-focused social media content.

• Analyze performance metrics across websites, SEO, paid advertising, email marketing, and social media platforms.

• Utilize Google Analytics and other tools to assess digital performance.

• Prepare regular reports and present findings to leadership.

• Transition daily marketing operations from an external agency to an efficient in-house team.

• Collaborate directly with Partners and leadership to enhance brand visibility, stakeholder engagement, and qualified deal flow.

⛳️ Requirements

• 3–5 years of experience in digital marketing, growth marketing, performance marketing, or a similar role.

• Proven experience in independently managing multiple digital marketing channels.

• Background in supporting B2B lead generation or deal sourcing through SEO, paid advertising, content, and email marketing.

• Practical experience in managing Google Ads and LinkedIn Ads.

• Experience in overseeing website optimization projects.

• Proficiency in creating and executing email marketing campaigns and marketing automations.

• Prior experience with private equity, venture capital, investment banking, financial services, or M&A-related organizations is highly preferred.

• Familiarity with marketing in regulated financial industries is advantageous.

• Strong knowledge of SEO, including keyword analysis, on-page optimization, content strategies, and organic performance tracking.

• Solid understanding of targeted B2B paid advertising and campaign optimization techniques.

• Hands-on experience with Google Analytics (GA4) and Google Search Console.

• Ability to manage websites using WordPress or similar CMS platforms.

• Experience with email marketing and CRM platforms such as Salesforce, HubSpot, DealCloud, or similar systems.

• Excellent copywriting and content development skills, maintaining a professional corporate tone.

• Capability to analyze marketing performance and convert data into actionable insights.

• Strong grasp of digital marketing reporting and performance metrics.

• Ability to handle multiple channels, campaigns, and priorities simultaneously.

• Comfortable utilizing AI tools to enhance marketing efficiency and workflows.

• Familiarity with financial services marketing compliance and SEC-related marketing regulations is a plus.

• Awareness of ESG messaging and stakeholder capitalism is preferred.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Submission of an English resume in PDF format is required.

• Application portfolio, case study, campaign example, or other work sample is mandatory.

• A video showcasing skills, submitted using the same email as the application, is required.

🏝️ Benefits

• Fully remote work arrangement.

• Opportunity to take significant ownership of digital marketing within a growing private equity organization.

• Direct collaboration with leadership.

• Chance to influence brand visibility, stakeholder engagement, and qualified deal generation.