Digital Marketing, Communications Specialist I

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement paid digital marketing strategies across platforms such as Google and Microsoft search, social media, display, and video.

• Customize advertising content to align with specific platforms and target demographics.

• Oversee a portfolio of dealer accounts to enhance performance, ensure client satisfaction, and promote retention.

• Collaborate with teams in Analytics, Innovation, Advertising Operations, and Sales.

• Acquire knowledge and utilize analytics dashboards and management software to evaluate campaign effectiveness.

• Provide insights and performance reports to clients and leadership.

• Manage and execute comprehensive Search, Display, Social, and Display/Video campaigns from start to finish.

• Perform keyword research, create ads, target audiences, and track performance metrics.

• Evaluate campaign performance and convert data into actionable recommendations.

• Independently adjust account strategies and budget distributions.

• Deliver monthly performance reports and strategic review consultations through video meetings and email.

• Resolve advertising issues and maintain high levels of client satisfaction.

• Document client interactions, optimizations, and decisions in Salesforce for audit purposes.

• Keep up-to-date with industry trends and competitor strategies.

⛳️ Requirements

• Bachelor’s degree with less than 2 years of experience, or 4 years of experience without a degree.

• 1–2 years of experience in digital advertising (SEM, social media, display/video channels) and/or related digital marketing roles.

• Comprehensive understanding of SEM, website/advertising analytics, and digital content strategy.

• Capability to grasp client objectives and provide recommendations based on their desired outcomes.

• Proficiency in Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency’s Backpack, and Salesforce/SFX.

• Google Search, Display, and Shopping + Microsoft Ads certifications are preferred, but must be obtained within 90 days of hiring.

• Outstanding communication, time management, email management, and client relationship skills.

• Willingness to travel up to 5% for client meetings or team events.

• Must pass a pre-employment drug test.

• Must currently be authorized to work in the United States for any employer without current or future sponsorship.

• No OPT, CPT, STEM/OPT, or visa sponsorship now or in the future.

🏝️ Benefits

• Flexible vacation with pay.

• Seven paid holidays each year.

• Up to 160 hours of paid wellness time annually for employees or their family members.

• Bereavement leave.

• Time off to vote.

• Jury duty leave.

• Volunteer time off.

• Military leave.

• Parental leave.

• Health care insurance (medical, dental, vision).

• Retirement planning (401(k)).

• Sick leave.

• Flexible vacation/wellness days and/or PTO.

• Remote work option.

• Potential for additional incentive compensation.