Digital Marketing, Patient Engagement Virtual Assistant

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the ongoing posting on Instagram and other social media platforms.

• Develop and sustain a regular content calendar.

• Synchronize posts with practitioner schedules, promotions, availability, and clinic events.

• Transform existing photos and videos into social media content.

• Design graphics and short-form videos using Canva and CapCut.

• Prepare Stories, Reels, promotional content, and any other authorized material.

• Request necessary photos, videos, or information from the internal team.

• Create and schedule basic email and SMS marketing campaigns.

• Support patient nurture journeys within GleanTap.

• Learn and manage GleanTap workflows and automations.

• Coordinate marketing efforts with Mindbody.

• Monitor nurture workflows and determine when human follow-up is required.

• Follow up on advertising leads when suitable.

• Communicate necessary follow-up tasks to clinic staff when required.

• Maintain regular marketing schedules and deadlines.

• Collaborate with the internal team using Microsoft Teams.

• Participate in the weekly Tuesday team meeting from 11:30 AM–12:30 PM PST.

• Keep promotions and campaigns organized.

• Utilize AI tools to enhance marketing efficiency and content creation.

• Assist with basic updates to the website and content as needed.

• Provide defined, task-specific marketing services under an independent contractor agreement.

⛳️ Requirements

• Prior experience in digital marketing is required.

• Experience in social media management is essential.

• Proficiency in Canva is necessary.

• Experience in short-form video editing is required.

• Email and SMS marketing experience is highly preferred.

• CRM or marketing automation experience is strongly preferred.

• Experience in healthcare, wellness, medical, or related fields is a plus.

• Familiarity with Mindbody is advantageous.

• Experience with Klaviyo or similar platforms is beneficial.

• GleanTap experience is not mandatory; training can be provided.

• Willingness to obtain a HIPAA certification if necessary.

• Basic knowledge of SEO and website maintenance is a plus.

• Proactive attitude and comfort in taking ownership of recurring marketing tasks.

• Strong background in social media and content creation.

• Ability to work independently without needing every task assigned.

• Strong visual judgment.

• Excellent written communication skills.

• Comfort with handling confidential healthcare-related information.

• Quick learner capable of becoming proficient in new platforms.

• Strong skills in AI and digital productivity tools.

• Organized and responsive while working with a busy clinic team.

• Knowledge of Canva, CapCut, Instagram, GleanTap, Mindbody, Klaviyo or similar email platforms, Vimeo, Microsoft Teams, and AI content/productivity tools.

• Clear and professional English is required; a slight accent is acceptable.

• Residency in the nearshore region is required.

• Availability for 20 contracted hours per week, Monday through Friday, typically from 10 AM to 2 PM PST.

🏝️ Benefits

• Competitive compensation rates.

• Weekly payment schedule.

• Multiple open roles available.

• Complimentary training and upskilling opportunities.

• Ongoing support and guidance.

• A vibrant community always ready to assist you.

• Remote work options.

• Flexible scheduling aligned with mutual written agreement.