Digital Marketing Specialist

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Take charge of PPC campaigns and conversion tracking for clients in the healthcare sector.

• Establish and enhance Google Ads search campaigns that emphasize bottom-of-funnel healthcare keywords.

• Oversee bid strategies linked to ROAS and CPL objectives, conducting A/B tests on ad copy and landing pages.

• Possess knowledge of GA4 Events and Google Tag Manager applicable to multiple client websites.

• Have a solid grasp of conversion tracking for form submissions, click-to-call actions, and CallRail dynamic number insertion.

• Understand offline conversion tracking processes and how to upload conversion data to Google Ads and Bing Ads.

• Familiar with creating customized reporting dashboards that integrate data from Google Ads, Analytics, CallRail, and CRM systems.

• Assist in setting up, optimizing, and tracking conversions for paid social campaigns using Meta Business Manager.

• Conduct search term audits, manage negative keywords, and oversee campaign budgets.

• Resolve tracking issues and ensure data integrity across various platforms.

• Develop and manage attribution models that represent the complete customer journey.

⛳️ Requirements

• 3-5+ years of experience in digital marketing with a strong emphasis on PPC, analytics, and conversion tracking.

• At least 1 year of experience in paid social, including Meta Business Manager campaign management and pixel tracking.

• Demonstrated expertise in Google Tag Manager, Google Ads, and CallRail setup and integration.

• Experience with offline conversion tracking and data upload workflows.

• Advanced skills in Google Analytics (UA and GA4), Google Looker Studio, or comparable reporting tools.

• Additional qualifications include:

• Experience in healthcare or HIPAA-compliant digital marketing settings.

• Familiarity with CRM integrations (e.g., HubSpot, Salesforce).

• Google Ads and GA4 Certification(s).

• Experience with multi-location or franchise business models.

🏝️ Benefits

• Monthly salary range of $3,500-$4,000*

• Full-time position

• Fully remote work arrangement

• 2 weeks of paid vacation

• 14 paid holidays

• 1 week of paid professional development time

• Paid day off for birthdays

• Company-provided health insurance

• Performance-based company bonus

• Educational or remote work stipend