Digital Marketing Specialist

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Create and launch new sections and pages for the website.

• Redesign and enhance existing pages to elevate user experience and conversion rates.

• Oversee continuous website maintenance and updates using the CMS.

• Ensure that website content is precise, up-to-date, consistent, and adheres to brand guidelines.

• Enhance website usability, engagement, and conversion metrics.

• Optimize website architecture, content, and functionality.

• Collaborate with internal teams and external partners on website development initiatives.

• Optimize website content for SEO, AEO, and GEO strategies.

• Boost organic visibility and discoverability.

• Assist with technical SEO best practices and overall website health.

• Track performance metrics and suggest enhancements.

• Manage and oversee marketing activities within HubSpot.

• Create, schedule, publish, and monitor digital marketing campaigns.

• Facilitate campaign automation, workflows, and audience segmentation.

• Evaluate campaign performance and deliver reports with recommendations.

• Maintain and enhance marketing databases and campaign activities.

• Develop, create, and distribute campaigns across appropriate channels.

• Schedule and publish content on LinkedIn.

• Generate engaging content that aligns with campaign goals and target audiences.

• Assist with campaign reporting and optimization efforts.

• Tailor content for various digital marketing channels.

• Provide basic artwork and design assistance.

• Edit and produce short-form video content.

• Create and modify LinkedIn content and visual materials.

• Maintain a consistent brand identity and aesthetic.

• Create and edit marketing materials using Adobe Creative Cloud.

⛳️ Requirements

• Demonstrated experience as a Marketing Specialist, Digital Marketing Specialist, or a related role.

• Solid hands-on experience in digital marketing and website optimization.

• Essential practical experience with HubSpot.

• Strong familiarity with WordPress or a comparable CMS platform.

• Experience in managing, updating, and developing website content through a CMS.

• Knowledge of SEO and contemporary search optimization, including AEO and GEO.

• Experience in creating and managing digital marketing campaigns.

• Experience in developing, scheduling, and publishing content on LinkedIn.

• Familiarity with marketing automation and campaign reporting tools.

• Working knowledge of Adobe Creative Cloud, including basic design and artwork skills.

• Experience in video editing and digital content production.

• Understanding of website user journeys and conversion optimization techniques.

• Excellent written and verbal communication capabilities.

• Strong attention to detail, particularly regarding website content, branding, and consistency.

• Capability to work independently and effectively manage priorities in a remote setting.

• Must be legally authorized to live and work in the country where the position is located without employer sponsorship.

🏝️ Benefits

• Remote work arrangement.

• Fully remote, 4 days a week.

• 32 anticipated working hours per week.

• 6-month contract opportunity.