Digital Marketing, Social Media Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, develop, and distribute captivating content across Instagram, Facebook, and TikTok.

• Publish posts on a daily basis (often multiple times each day) to enhance organic reach.

• Organize and oversee content calendars.

• Track engagement and optimize posting schedules.

• Foster audience growth through organic methods.

• Quickly respond to trends and leverage viral opportunities.

• Stay informed about algorithm changes on Instagram, Facebook, and TikTok.

• Formulate strategies that amplify visibility and interaction.

• Reduce content suppression ("shadow banning") whenever feasible.

• Comprehend platform guidelines and adhere to them.

• Consistently experiment with new content formats and posting techniques.

• Evaluate performance and modify campaigns as needed.

• Enhance website search rankings.

• Conduct keyword analysis.

• Optimize website content effectively.

• Craft SEO-friendly blog posts.

• Monitor Google Search Console and Analytics.

• Discover new organic traffic opportunities.

• Utilize AI to produce high-quality content.

• Design images and marketing materials.

• Generate captions, articles, and campaign concepts.

• Develop AI workflows to boost productivity.

• Research and adopt new AI tools as they become available.

• Contribute to wider digital marketing efforts, including email marketing campaigns, landing page optimization, campaign reporting, competitor analysis, marketing analytics, and promotional campaign planning.

• Support outdoor digital advertising initiatives by creating digital billboard designs, coordinating campaign timelines, managing creative updates, and monitoring campaign performance as applicable.

• Deliver regular reports on website traffic, SEO outcomes, social media growth, engagement metrics, content performance, and recommendations for ongoing enhancement.

⛳️ Requirements

• Minimum of 3 years' experience in Digital Marketing.

• Strong understanding of SEO principles.

• Advanced expertise in Instagram.

• Proficient in Facebook Business Suite.

• Solid experience in TikTok marketing.

• Proven track record of organically growing social media accounts.

• Excellent grasp of social media algorithms.

• Experience utilizing AI tools for marketing purposes.

• Strong command of written English.

• Exceptional attention to detail.

• Highly organized and self-motivated.

• Ability to work independently with minimal oversight.

• Experience marketing within highly regulated or restricted sectors.

• Familiarity with advertising constraints while ensuring compliance with platform policies.

• Graphic design capabilities (Canva, Adobe Creative Suite, or equivalent).

• Video editing skills (CapCut, Premiere Pro, or similar).

• Proficient in Google Analytics.

• Experience with Google Search Console.

• Familiarity with SEO platforms such as SEMrush or Ahrefs.

• Experience in digital outdoor advertising.

• Basic bookkeeping or administrative skills to assist the growing business.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Access to ongoing professional development and training.

• Collaborative team culture with opportunities for creative input.

• Flexible working arrangements to promote work-life balance.