Digital Marketing – Outreach Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, create, and share captivating content across platforms such as Facebook, Instagram, LinkedIn, and TikTok.

• Maintain a structured content calendar and consistent posting schedule.

• Develop content specifically designed for various audiences, including families, patients, referral partners, and community members.

• Leverage AI tools like Claude (or similar) for drafting, repurposing, and scaling content creation.

• Produce and coordinate short-form videos, social media graphics, captions, blog articles, email content, and promotional materials.

• Ensure all content is precise, professional, and adheres to brand guidelines.

• Optimize and manage Google Business Profiles and local business listings.

• Oversee local SEO strategies, including citations, maintaining listing consistency, online reviews, and local ranking performance.

• Enhance visibility for targeted local search terms.

• Monitor online reputation and respond to reviews in a professional manner.

• Track and report on local search performance metrics.

• Create and implement segmented email marketing campaigns tailored to different audience groups.

• Craft targeted messaging and calls-to-action that cater to audience needs.

• Monitor open rates, click rates, and overall campaign performance.

• Continuously refine campaigns based on engagement data and results.

• Maintain accurate records in the CRM and ensure that contact information is up to date.

• Manage and reconcile contact databases within CRM systems and Excel spreadsheets.

• Document outreach activities, meetings, calls, and interactions related to campaigns.

• Organize contacts through effective segmentation and tagging for reporting and marketing objectives.

• Conduct outreach to referral sources, healthcare providers, facilities, and community partners.

• Arrange appointments and introductions with qualified referral partners.

• Follow up consistently to nurture relationships and bolster business development efforts.

• Keep detailed records of outreach activities and progress in the pipeline.

⛳️ Requirements

• Demonstrated experience in digital marketing, social media management, outreach, lead generation, appointment setting, or a related field.

• Previous experience as a virtual assistant is preferred but not mandatory.

• Experience in healthcare, home health, senior care, assisted living, or referral-based sectors is highly desirable.

• Familiarity with AI content tools such as Claude, ChatGPT, or similar platforms is strongly preferred.

• Proficiency with CRM systems, email marketing tools, and Excel spreadsheets.

• Experience with local SEO tools like BrightLocal or similar is advantageous.

• Basic graphic design and video editing skills using tools like Canva, CapCut, or similar are preferred.

• Must be proficient in both spoken and written English with clarity.

• Relevant work experience is a requirement.

• Ability to provide an NBI clearance and/or Local Police Clearance background check prior to onboarding [mandatory].

• Must be available for video meetings with the camera on (when required).

• Technical requirements include:

• Device: A reliable laptop or desktop computer.

• Internet: A high-speed connection (minimum 25 Mbps).

• Audio: A noise-canceling headset.

• Video: A webcam for virtual meetings.

• Workspace: A quiet, professional environment.

🏝️ Benefits

• Dedicated HR & Contractor Support Team: Access to exceptional support for inquiries, guidance, contract matters, and client communication.

• Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.

• Top 1% VA Performance Training: Access to exclusive training on communication, client management, productivity systems, and best practices to help you excel as a top-performing VA and enhance long-term client retention.

• Client-Approved U.S. Holidays: Contractors may observe U.S. holidays as per the client’s requirements and schedule.

• Client-Approved Paid or Unpaid Time Off: Time off may be granted by the client. Paid time off is contingent on client approval.

• Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.

• Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.