Digital Marketing Manager – Paid Media, Growth

This is a fully remote position, open to applicants in Canada.

📋 Description

• You will take charge of demand generation and growth marketing for Ignition, overseeing the entire paid and organic acquisition engine that populates the funnel prior to a prospect entering our lifecycle program or sales team.

• This includes managing paid search (PPC/SEM), paid social (with LinkedIn as our main platform), collaborating on SEO with our SEO agency, and implementing conversion rate optimization (CRO) throughout our trial sign-up process and website.

• The scope of this role is intentionally broad and centered around AI. You won't just be using AI tools on a daily basis; you'll also create and manage agent-led workflows that allow you to operate at a scale typically handled by a small team: automating reporting, supporting prospecting, and generating campaign ideas, while leveraging your judgment on what is actually executed.

• A keen curiosity about agent-led operations is essential for scaling this role, rather than being a secondary skill. We are not seeking years of experience managing agents, but rather a strong motivation to develop that expertise here.

• You will be responsible for performance reporting utilizing GA4, Amplitude, and VWO (Visual Website Optimizer)-based reporting and experiment analysis.

• You will manage global paid media and agency budgets, with the ability to balance and adjust based on forecasts, performance metrics, and insights.

⛳️ Requirements

• Practical experience in paid search and paid social within B2B SaaS, demand generation, or growth marketing. You have managed a real budget and executed campaigns yourself, not merely supervised others who did.

• Comfortable taking ownership of a budget and justifying or modifying it based on data.

• A genuine curiosity about AI and agent-led operations. While extensive experience with agents is not required, a sincere drive to develop that knowledge, experiment, and utilize agents to enhance what you can manage and deliver is essential.

• Experience and adaptability in collaborating across different regions and time zones (our team operates across AMER, EMEA, and APAC).

• An experimental mindset, utilizing data and testing to guide decision-making and secure stakeholder buy-in.

• A strong sense of ownership: you are focused on results, not just activities.

• Nice to have:

• - Experience in accounting, professional services, or vertical B2B SaaS

• - Background in content marketing or marketing automation/CRM experience (we use HubSpot)

• - Familiarity with answer engine optimization (AEO) and the impact of AI search on content discovery.

🏝️ Benefits

• Health, Dental, and Vision insurance starting from day 1 of employment, along with RRSP matching after 3 months of service

• Employee recognition programs

• Quarterly wellness allowance to be spent on your personal wellness as you define it

• Flexible working arrangements supported by office reimbursement and a cell phone allowance to facilitate remote work

• Assistance with personal tax returns - after all, we are in the accounting industry!

• 20 days of paid time off accrued annually, plus 10 additional wellbeing days

• An extra paid day off to celebrate your birthday, in addition to paid volunteering leave