Digital Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Implement daily campaigns across various paid digital platforms, including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display advertising, and programmatic retargeting for the GRC portfolio.

• Oversee and optimize budget distribution across paid channels to enhance pipeline contribution, cost per lead, and return on ad spend, regularly reporting results to senior leadership.

• Assist with organic social media initiatives on LinkedIn and other relevant platforms, collaborating with the content and brand teams to create a content calendar that enhances audience growth, boosts engagement, and elevates GRC brand visibility.

• Develop, test, and refine campaign creatives, audience targeting, and landing page experiences to increase conversion rates throughout the funnel, from initial clicks to marketing qualified leads.

• Track the performance of paid channels in reaction to changing buyer behavior influenced by AI search, including monitoring how AI-referred traffic engages with paid touchpoints and communicating findings to senior team members.

• Collaborate with the Marketing Operations team to ensure precise UTM tracking, attribution, and reporting across all paid and social channels; maintain accurate funnel data in HubSpot and Salesforce.

• Work alongside Revenue Marketing teams to align paid initiatives with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC.

• Assist the broader Digital and AI Visibility team in implementing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification.

• Perform regular competitive analysis across paid search and social to pinpoint gaps and opportunities, sharing insights and recommendations with the team.

• Keep abreast of platform updates, AI-driven ad automation features, and emerging digital channels; proactively share observations and recommendations with the team.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in paid digital marketing within a B2B SaaS or technology environment, demonstrating a successful track record of executing multi-channel campaigns that achieve pipeline objectives.

• Strong experience with Google Ads and LinkedIn Campaign Manager; familiarity with Microsoft Ads is also required.

• Proven experience in supporting both organic and paid social media programs in a B2B setting, with insights into how LinkedIn enhances brand visibility and demand among enterprise and mid-market audiences.

• Strong analytical skills; comfortable utilizing performance dashboards, interpreting attribution data, and effectively presenting results to senior stakeholders.

• Experience with HubSpot and Salesforce for lead tracking and funnel reporting; knowledge of GA4 and UTM attribution best practices is a plus.

• Understanding of how AI is transforming digital discovery and buyer behavior, including trends in AEO, GEO, and zero-click searches, and their effects on paid channel strategy.

• Highly organized and self-motivated, capable of managing multiple campaigns at once and collaborating effectively across time zones within a globally distributed team.

• Experience in GRC, compliance, risk, or enterprise SaaS is preferred; a genuine curiosity for the industry and the ability to quickly acquire subject matter expertise is crucial.

• Proficient in English (both written and spoken).

🏝️ Benefits

• Mitratech is an equal-opportunity employer that prioritizes diversity at all levels. All qualified candidates will be considered for employment regardless of race, color, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech is committed to working with applicants who request accommodations at any stage of the hiring process. Please email Recruiting@mitratech.com to request an accommodation.