Digital Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of and enhance paid media initiatives.

• Oversee and distribute multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously adjusting based on pipeline contribution and cost-per-opportunity.

• Create and sustain ongoing advertising programs while executing timely campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year.

• Formulate quarterly paid media strategies based on buyer persona insights, intent data, and competitive analysis; convert strategy into channel-specific action plans with clear KPIs.

• Define and manage paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Provide weekly reports to senior leadership.

• Conduct structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document findings and systematically scale successful outcomes.

• Design and evaluate ad creative and copy by utilizing AI generation tools in collaboration with content and design teams—leveraging performance data to inform subsequent iterations of brand assets.

• Utilize B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to craft targeted ABM ad campaigns in alignment with Sales outbound objectives.

• Stay updated on platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and proactively adjust strategies.

• Optimize Website Performance

• Assess and track the health, performance, and conversion rates of the Appspace website; share regular dashboards with marketing leadership and stakeholders.

• Enhance web content, layout, structure, and user experience (UX) for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace appears in both traditional search and AI-driven discovery.

• Manage collaboration with Appspace’s external SEO agency—establish deliverables, hold the agency accountable for results, and integrate SEO insights into paid media and content strategies.

• Implement and sustain website tracking via Google Tag Manager.

• Collaborate Across the Marketing & Revenue Team

• Relay paid media performance metrics, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams to ensure messaging evolves based on real-time market signals.

• Work closely with Revenue Operations to oversee multi-touch attribution models, ensuring all digital expenditures are linked to pipeline velocity and closed-won revenue.

• Support integrated campaigns by managing all paid advertising elements: planning, audience development, ad creation, trafficking, and measurement.

• Contribute to quarterly and annual marketing planning by supplying paid media performance data and forward-looking budget suggestions.

⛳️ Requirements

• A minimum of 5 years managing significant B2B SaaS paid media budgets with proven results—specific experience generating pipeline through Google Ads, LinkedIn, and Meta is crucial.

• Proficient in utilizing AI-driven marketing workflows—ad copy creation, audience modeling, bid optimization, and creative testing at scale.

• Expert-level proficiency in Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM, and SFDC reporting.

• Practical experience with B2B intent platforms (6sense, Demandbase, or similar) for developing targeted account-based campaigns in close collaboration with Sales.

• Ability to go beyond basic reporting—analyze multi-touch attribution, journey-aware bidding signals, and predictive analytics to make confident budget decisions.

• Strong understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and best practices for conversion rate optimization.

• Comfortable correlating digital spending directly to pipeline and closed-won revenue; fluent in the language of Sales and RevOps, not just marketing.

• A proactive approach and willingness to experiment in a rapidly changing environment where AI platforms and buyer behaviors evolve swiftly.

🏝️ Benefits

• Health insurance

• 401(k) plan

• Paid parental leave

• Generous PTO

• Flexible work schedules

• Remote work opportunities

• Paid company holidays

• Appspace Quiet Fridays (No non-essential internal meetings scheduled)

• A casual dress work environment