Digital Marketing Lead

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Lead marketing initiatives for the app, including CRM and lifecycle marketing programs, loyalty operations, data analysis, and reporting.

• Implement campaigns across the mobile application, overseeing offer builds, push notifications, in-app content, and channel activations.

• Create automated CRM programs for onboarding, engagement, retention, and reactivation, while managing relationships with CRM agencies.

• Take ownership of loyalty program operations such as earn/burn mechanics, reward catalogs, point thresholds, and expiry policies, and plan and execute booster campaigns.

• Write and maintain BigQuery SQL for transactional app data, GA4 event data, and CRM platform exports; develop dashboards for stakeholders and senior leadership utilizing Python and Looker Studio.

• Compile monthly leadership reports and perform incremental sales analysis for offers and campaigns, including designing methodologies and selecting control groups.

• Serve as the main point of contact for vendors and ensure alignment with Marketing, Operations, Finance, Legal, and Technology teams.

⛳️ Requirements

• Proven experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement.

• Practical experience in executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations.

• Demonstrated experience in developing and managing CRM and lifecycle marketing programs for onboarding, engagement, retention, and reactivation.

• Familiarity with working alongside CRM agencies, managing campaign execution, and performance evaluations.

• Understanding of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns.

• Experience in planning and executing customer engagement and loyalty initiatives.

• Proficient SQL skills with experience in handling large datasets (BigQuery preferred).

• Background in analyzing transactional, CRM, and customer behavior data.

• Familiarity with Google Analytics 4 (GA4).

• Experience in creating dashboards and reports using tools like Looker Studio and Python.

• Ability to conduct campaign performance analysis and evaluate incremental sales impact.

• Experience working with control groups, baseline analysis, and campaign measurement methodologies.

• Proven track record in managing external vendors and agency partners.

• Strong stakeholder management abilities with a knack for collaboration across Marketing, Operations, Finance, Legal, and Technology teams.

🏝️ Benefits

• Competitive salary with performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.