Digital Marketing, Content Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage and enhance Plugable's presence across platforms such as LinkedIn, YouTube, Reddit, and others.

• Oversee our email marketing initiatives from start to finish, including campaigns, automated processes, list management, and audience segmentation.

• Collaborate with the Product team to convert technical specifications into engaging content for real users.

• Assist in maintaining our Shopify storefront by updating landing pages and on-site promotional elements to align with campaigns and product launches.

• Spearhead cross-channel activations for new product introductions, ensuring that email, social media, video, and community efforts are synchronized.

⛳️ Requirements

• You have direct experience managing digital marketing channels rather than just providing support.

• You possess a strategic mindset when it comes to content creation.

• You are proficient in email marketing, including list building, audience segmentation, and strategizing timing and content for communications.

• You have a comprehensive understanding of social media beyond simple posting; you know how platforms function, what constitutes native content, and how to cultivate a genuine following.

• You leverage data and AI-enabled workflows to enhance efficiency and decision-making while continuously iterating on your strategies.

• You have a genuine interest in technology trends, including new device releases, industry news, and the developments that influence how people work.

🏝️ Benefits

• Generous PTO policy — 18 days in the first year, with annual increases.

• Comprehensive benefits package — including Extended Health, Dental, company-covered Short-Term Disability, Long-Term Disability, and Life insurance.

• Significant company contributions — profit-sharing and a Retirement Savings Plan with up to a 4% company match.

• Employee benefits — $500 annual wellness stipend, $500 towards Plugable products, and a $1,500 budget for professional development each year.