Digital Marketing, Content Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Identify, research, and engage with influencers who align with the brand across various niches and audiences.

• Establish and nurture long-term relationships with creators and influencers.

• Negotiate collaborations, partnerships, barter arrangements, and paid campaigns.

• Coordinate deliverables, timelines, and campaign expectations with influencers.

• Review influencer content prior to publication to ensure it aligns with brand guidelines.

• Maintain and organize an influencer database featuring active and potential collaborators.

• Create, launch, and optimize campaigns using Meta Ads Manager (Instagram + Facebook) and TikTok Ads.

• Monitor campaign performance and adjust targeting, creatives, and budgets as necessary.

• Track campaign metrics and identify opportunities to enhance engagement, reach, and conversions.

• Support online shop growth through effective paid advertising strategies.

• Collaborate closely with the Brand Designer to help organize and plan social media content.

• Contribute creative ideas for reels, TikToks, campaigns, and trending content.

• Assist in structuring monthly content plans that align with the brand strategy.

• Stay informed on TikTok, Instagram, and digital trends pertinent to the wellness/beverage industry.

• Write briefs, content ideas, captions, and provide creative direction for campaigns and videos.

• Deliver biweekly and monthly reports detailing campaign and social media performance.

• Analyze content and ad performance to inform marketing decisions.

• Share recommendations and growth opportunities based on data and results.

⛳️ Requirements

• A minimum of 3 years of experience in influencer marketing, paid media, digital marketing, or related fields.

• Proven experience in managing Meta Ads and/or TikTok Ads campaigns.

• Experience in coordinating influencers, creators, or user-generated content collaborations.

• Strong grasp of Instagram, TikTok, and social media trends.

• Ability to think creatively while also understanding performance metrics and growth strategies.

• Experience in planning social media content calendars or campaign strategies.

• Excellent communication and negotiation skills.

• Comfortable working independently in a remote setup.

• Intermediate to advanced proficiency in English is required.

• Experience working with US-based brands or audiences is a significant advantage.

• Background in wellness, beverage, consumer packaged goods, fitness, or lifestyle brands is a plus.

🏝️ Benefits

• Compensation that exceeds the average.

• Paid time off and holidays.

• Top-tier training and opportunities for personal growth.