Digital Marketing Automation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and supervise a team of Email Marketing and Marketing Automation specialists, offering guidance, support, and ongoing professional development.

• Allocate resources and assign team tasks to ensure timely and precise execution of campaigns.

• Promote operational excellence throughout campaign workflows, quality assurance, reporting, and platform enhancement.

• Manage global digital marketing initiatives utilizing automation across email, web, and social media channels.

• Create audience-focused campaigns aimed at lead generation, nurturing, and retention efforts.

• Maintain the marketing automation calendar and guarantee visibility across international teams.

• Utilize Adobe platforms, including Adobe Marketo Engage or similar tools, Adobe Real-Time CDP, and other marketing automation solutions to design, enhance, and expand campaigns.

• Ensure data integrity, enrichment, and compliance across CRM systems, CDP, and other platforms.

• Facilitate audience segmentation, journey mapping, and real-time personalization driven by CDP data.

• Assist in lead nurturing and scoring to automate processes and enhance conversion rates.

• Track campaign performance and report key performance indicators (KPIs) by campaign, region, segment, and lifecycle stage.

• Collaborate with Analytics and Insights teams to extract insights and optimize campaigns.

• Spearhead A/B and multivariate testing strategies.

• Define, document, and continuously enhance marketing automation processes, campaign frameworks, and standard operating procedures (SOPs).

• Contribute to decisions regarding marketing technology, integrations, and future advancements.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Business, or a related discipline.

• Over 5 years of experience in digital marketing or marketing automation.

• More than 2 years in a leadership role overseeing people.

• Practical experience with Adobe Real-Time CDP, Adobe Target, and/or Marketo Engage or comparable platforms.

• Strong grasp of B2B demand generation and marketing automation best practices.

• Experience in managing global or multi-regional marketing initiatives.

• Extensive knowledge of email marketing, lead nurturing, segmentation, scoring, and campaign automation.

• Excellent project management and prioritization capabilities.

• Outstanding communication and collaboration skills with both technical and non-technical teams.

• Strong analytical abilities with tools such as Google Analytics, Excel, and reporting platforms like Google Looker Studio, Power BI, or QlikView.

• Familiarity with data privacy regulations, including GDPR and CCPA.

• Previous experience working with cross-functional teams in marketing, web, and sales.

• Comfort in using CRM systems such as SAP C4C and Salesforce.

• Familiarity with project management tools such as Adobe Workfront, Asana, and Jira.

• Understanding of SEO, taxonomy, and content tagging strategies.

• Experience in B2B eCommerce or within the life sciences/healthcare sector is a plus.

🏝️ Benefits

• Medical, dental, and vision insurance coverage.

• Wellness programs available.

• Health savings accounts offered.

• Flexible spending accounts are provided.

• 401(k) plan with company matching contributions.

• Employee stock purchase program.

• 11 paid holidays per year.

• 18 annual PTO days.

• Volunteer time off is included.

• 6 weeks of fully paid parental leave (except in states with paid family leave).

• Opportunities for learning experiences to promote career advancement and success.

• A diverse, equitable, and inclusive workplace culture.