Digital Marketing Analyst

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Support in the planning, execution, and enhancement of client accounts by collaborating closely with our Customer Success and Client Services Teams.

• Oversee social media Pay-Per-Click (PPC) campaigns.

• Enhance the quality of SEM campaigns through improved reporting aligned with defined overall company goals.

• Keep abreast of digital trends, emerging technologies, and potential risks.

• Provide regular feedback and insights that support business objectives.

• Develop web measurement strategies and report on key business metrics.

• Monitor campaign and website performance using analytic tools and offer feedback and actionable insights to business stakeholders.

• Create and maintain metrics and reports related to marketing campaigns.

• Analyze campaign outcomes, focusing on key metrics and optimization results.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Economics, Finance, or a related field is required.

• Experience in digital marketing or within the automotive sector is preferred.

• A minimum of 1 year of experience with Google AdWords is an advantage.

• Proficiency in Microsoft Office is essential.

• Strong quantitative skills are necessary for analyzing and optimizing campaign performance.

• Ability to collaborate across functions with client services teams to ensure cohesive messaging and enhanced performance.

• Must be results-oriented, possess meticulous attention to detail, and be a team player.

• A passion for display and digital marketing is essential.

• Capability to think creatively and identify as well as resolve issues.

• Strong attention to detail and the ability to effectively juggle multiple tasks in a deadline-driven environment.

• Ability to clearly and effectively communicate the successes and challenges of digital campaigns to clients and account executives.

• High levels of integrity, independence, and self-motivation are required.

• Excellent analytical and organizational skills are a must.

• Highly organized with a detail-oriented mindset.

• Flexibility to thrive in a fast-paced and constantly changing environment is essential.

🏝️ Benefits

• Medical

• Dental

• Vision

• 401(k)

• Paid vacation

• Wellness and more