Digital Marketing Analyst

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Support the planning, execution, and enhancement of client accounts by collaborating closely with our Customer Success and Client Services Teams.

• Oversee social media Pay-Per-Click (PPC) initiatives.

• Enhance the quality of SEM campaigns by improving the reporting of defined overall company objectives.

• Keep track of digital trends, emerging technologies, and potential risks.

• Consistently provide feedback and insights to support business objectives.

• Formulate web measurement strategies and report on key business metrics.

• Assess campaign and website performance through analytical tools, offering feedback and actionable insights to business stakeholders.

• Generate and maintain metrics and reports on marketing initiatives.

• Evaluate campaign results, analyze key metrics, and assess optimization outcomes.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Economics, Finance, or a related field is required.

• Experience in digital marketing or the automotive sector is preferred.

• A minimum of 1 year of experience with Google AdWords is a plus.

• Proficiency in Microsoft Office is mandatory.

• Strong quantitative skills are essential for analyzing and optimizing campaign performance.

• Capability to work cross-functionally with client services teams to ensure cohesive messaging and maximized performance.

• Must be results-oriented, possess meticulous attention to detail, and be a team player.

• A passion for display and digital marketing is required.

• Ability to think creatively and identify as well as resolve issues.

• Keen attention to detail and the capacity to effectively multitask in a deadline-driven environment.

• Ability to clearly and effectively communicate the successes and failures of digital campaigns to clients and account executives.

• High levels of integrity, autonomy, and self-motivation are necessary.

• Excellent analytical and organizational skills are essential.

• Highly organized and detail-oriented.

• Flexibility to adapt in a fast-paced and constantly evolving environment.

🏝️ Benefits

• Participation in company benefits includes medical, dental, vision, 401(k), paid vacation, wellness programs, and more.