Digital Marketer

This is a fully remote position, open to applicants in Taiwan.

📋 Description

• Implement local digital marketing initiatives aligned with regional marketing strategies, business goals, target demographics, budgets, and campaign schedules.

• Tailor regional campaigns for the Taiwan market by considering local consumer behavior, market trends, language, culture, and channel dynamics.

• Convert global English-language materials into culturally relevant Traditional Chinese content, encompassing technical articles, white papers, case studies, and content related to standards.

• Simplify complex technical ideas into clear, application-focused content for engineers, buyers, and executives within Taiwan's electronics and advanced technology sectors.

• Create or assist in promotions through LinkedIn, Facebook, and other pertinent local platforms.

• Identify suitable Taiwanese industry publications, newsletters, communities, and digital media opportunities.

• Support the localization of website and landing page content for Taiwan; assist with SEO and content optimization efforts.

• Collaborate with internal teams, agencies, designers, and various external partners for content and campaign development.

• Track campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Perform A/B testing on creatives, messaging, audiences, channels, and landing pages.

• Provide insights on the local market, competitor analysis, and recommendations to the Marketing Lead.

• Compile regular campaign performance reports with actionable recommendations.

⛳️ Requirements

• Native-level proficiency in Traditional Chinese and strong professional English skills.

• Proven experience in marketing to Taiwanese audiences.

• Strong capabilities in B2B content writing and localization.

• May reside outside Taiwan, provided they possess native-level Traditional Chinese skills and recent, substantial experience in the Taiwan market.

• Preference for candidates based in Taiwan if the role involves local media relationships or event assistance.

• Preferred experience in the semiconductors, electronics, PCB/PCBA, advanced packaging, AI, or smart manufacturing sectors.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and training.

• Flexible working hours and remote work options.

• Competitive salary and performance-based bonuses.