Digital Marketer

This is a fully remote position, open to applicants in China.

📋 Description

• Implement local digital marketing initiatives aligned with regional marketing strategies, business goals, target demographics, budgets, and campaign schedules.

• Tailor regional campaigns specifically for the China market by considering local consumer behavior, market trends, language, culture, and platform dynamics.

• Assist in the ongoing management and enhancement of the WeChat Official Account and associated activities within the WeChat ecosystem.

• Support paid digital advertising efforts, including audience and geo-targeting on platforms within China's ecosystem.

• Perform keyword research in Chinese and aid in SEO for Baidu and Bing, covering indexing, on-page optimization, internal linking, and rank monitoring.

• Create and adapt marketing materials into Simplified Chinese, encompassing ad copy, WeChat posts, landing page text, email content, and scriptwriting for short videos.

• Localize white papers, case studies, technical documents, and conference materials while maintaining brand messaging.

• Collaborate with internal teams, agencies, designers, and external partners for content creation and campaign execution.

• Track campaign effectiveness and make optimizations based on metrics such as impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.

• Share local market insights, competitive analysis, and suggestions with the Marketing Lead.

• Generate regular reports on campaign performance that include actionable insights.

⛳️ Requirements

• Native or professional-level proficiency in Mandarin Chinese alongside strong professional English skills.

• Currently residing in Mainland China.

• Practical experience with WeChat marketing, Baidu SEO, and strategies for Chinese keywords.

• Ability to localize marketing content effectively rather than providing a direct translation.

• Preferred: experience within the electronics, manufacturing, engineering, technology, or other technical B2B fields.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Flexible work arrangements and a supportive work environment.