Digital & Field Events Marketing Manager

This is a fully remote position, open to applicants in District of Columbia.

📋 Description

• Identify and prioritize events. Conduct research, assess, and recommend tradeshows, conferences, and industry events that align with our Ideal Customer Profile (ICP) and revenue objectives. Manage a rolling 12-month event calendar.

• Negotiate and contract effectively. Cultivate relationships with event organizers, vendors, and venues. Secure sponsorships, booth space, speaking opportunities, and additional services to maximize every dollar spent.

• Plan and execute from start to finish. Oversee every detail, including booth design and shipping, promotional materials, lead capture, badge scanning, audiovisual needs, catering, hotel accommodations, and travel arrangements for the team.

• Serve as the on-site point of contact. Attend each event in person. Set up and dismantle booths, troubleshoot in real-time, and ensure our presence is polished from beginning to end.

• Prepare the team. Provide attending team members with briefings on objectives, key talking points, target accounts, and logistics. Ensure everyone is informed about their roles, timings, and responsibilities.

• Collaborate with sales to drive pipeline. Work closely with sales to schedule pre-show meetings, host dinners, and customer events on-site, ensuring every lead is captured, qualified, and promptly followed up on.

• Execute pre- and post-event campaigns. Partner with marketing on email outreach, landing pages, paid promotions, and social media to boost booth traffic and meeting bookings prior to the event.

• Manage the budget. Oversee event expenditures throughout the calendar year. Monitor costs, provide accurate forecasts, identify risks early, and make informed trade-offs when priorities change.

• Define key performance indicators (KPIs) and report on results. Establish clear KPIs for each event (leads, meetings, pipeline, ROI) and create concise post-event reports that evaluate successes, challenges, and improvement opportunities.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in B2B or technology sectors.

• Proven experience in organizing events from inception to completion, even on a smaller scale. You can reference specific shows you managed and their outcomes.

• Experience in managing an events budget. You are adept at forecasting, tracking expenditures, and making trade-offs to optimize ROI.

• Proficient in defining KPIs and generating reports that link event activities to pipeline and revenue.

• Passionate about AI and its application for increased efficiency. You can provide examples of specific projects, tools, or workflows where you utilized AI to enhance your work as an events marketer (such as research, vendor outreach, post-event reporting, content creation, lead enrichment, etc.). This is essential, not optional.

• Basic familiarity with HubSpot is sufficient for the CRM aspect; we will handle the rest.

• Strong project management skills. You keep track of timelines, budgets, vendors, and numerous moving parts without missing details.

• Comfortable negotiating with vendors and event organizers to secure the best possible terms.

• Excellent communicator, both in writing and in person. You can effectively motivate a team, inform executives, and engage prospects on the show floor with equal ease.

• Composed under pressure. You are adept at problem-solving on your feet when issues arise at events.

• Willing and able to travel 30 to 50% during peak event seasons across North America, with potential for travel to Europe as we expand.

🏝️ Benefits

• Competitive salary

• Performance-based bonuses

• Software for upskilling and productivity

• Paid time off

• Health insurance

• High autonomy and low bureaucracy

• Fast-track opportunities for leadership for high performers

• Direct access to the founding team

• High visibility, autonomy, and ownership