Digital Experience Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take ownership and enhance essential web experiences.

• You will assess our current website and pinpoint gaps across products, features, use cases, and industry pages.

• You will establish a clear roadmap for creating new pages and refreshing existing ones, prioritizing based on business impact, SEO potential, and user requirements.

• Manage web properties as a product, balancing immediate marketing demands with long-term technical and strategic health.

• Collaborate closely with Product Marketing (PMM).

• You will convert product positioning and messaging into engaging web-native experiences.

• Work with PMM to refine narratives, ensuring they are distinct, clear, and effective in a digital context.

• Serve as the advocate for the web user, ensuring messaging is optimized for readability, searchability, and conversion.

• Direct page strategy.

• You will oversee the creation of new pages from concept to launch.

• This involves shaping content, defining structure, and crafting wireframes that effectively convey complex ideas and guide users to take action.

• Ensure that all new pages adhere to best practices for performance, accessibility, and SEO.

• Lead cross-functional execution.

• You will collaborate closely with Design and Web Engineering to bring pages to life, ensuring that projects progress smoothly from idea to launch.

• Proactively eliminate obstacles, make decisions, and maintain project momentum without requiring constant supervision.

• Continuously optimize and enhance.

• You will regularly assess page performance using tools like Google Analytics, heatmaps, and A/B testing platforms.

• Identify opportunities to enhance clarity, engagement, and conversion through data-driven hypotheses and experimentation.

• You will iterate on existing experiences to ensure our site remains current, effective, and aligned with company goals and growth objectives.

⛳️ Requirements

• 6+ years of experience in a Web Product Manager or Digital Experience role, with a specific focus on B2B marketing or growth.

• Proven history of defining, launching, and optimizing high-traffic, high-impact marketing websites.

• Strong comprehension of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies.

• Proficiency with web analytics tools (e.g., Google Analytics 4) and A/B testing platforms (e.g., Optimizely, VWO).

• Exceptional communication skills with the ability to bridge marketing strategy, design aesthetics, and technical feasibility.

• Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices.

• A proactive approach and a demonstrated capability to transform projects from vague concepts into polished, measurable outcomes.

🏝️ Benefits

• Meaningful equity, allowing you to share in Doppel’s success.

• A remote-first culture with built-in flexibility.

• Mission-critical work: Join a category-defining company that is genuinely transforming how organizations manage digital defense.

• Ownership & impact: You’ll have the autonomy to shape our advocacy strategy and create the blueprint for highlighting customer success.

• A high-performance culture: We provide a remote-first environment that values intellectual curiosity, swift execution, and a healthy work-life balance.

• Flexible PTO, comprehensive health benefits, parental leave, and more.

• A high-growth environment where your contributions have immediate impact and visibility.