Digital Content Producer

This is a fully remote position, open to applicants in District of Columbia.

📋 Description

• Create donor-centered copy for direct-response digital marketing channels.

• Write and refine content for customer-facing platforms such as RedCrossBlood.org, the Blood Donor App, and other digital media.

• Transform organizational goals and campaign priorities into content tailored for specific channels.

• Modify messaging across various digital formats while ensuring consistency, accuracy, accessibility, and editorial excellence.

• Develop messaging strategies for donor acquisition, engagement, fundraising, and lifecycle marketing.

• Generate content for digital platform initiatives, product launches, app updates, release communications, and improvements.

• Collaborate with Product, UX, Digital Experience, digital marketing, channel, analytics, SEO, and business teams.

• Utilize campaign performance data to enhance messaging, boost engagement, and drive conversion rates.

• Write and optimize content for websites, landing pages, and SEO-focused articles.

• Create, publish, and manage digital content using content management and authoring tools.

• Maintain process documentation and implement copy revisions and quick-turn content updates.

• Act as the lead editor for the Digital Review Inbox and disseminate best practices for digital copywriting.

• Ensure content adheres to brand standards, editorial guidelines, accessibility requirements, legal regulations, and governance standards.

⛳️ Requirements

• A Bachelor's degree in Communications, Journalism, English, Marketing, or a related field, or equivalent professional experience.

• 4-6 years of professional experience in writing digital content across various channels.

• Proven experience in developing direct-response marketing content that supports measurable outcomes such as engagement, conversion, acquisition, fundraising, or retention.

• Outstanding writing, editing, and proofreading skills, with a portfolio showcasing compelling digital content.

• Experience in creating content for digital products, customer journeys, or lifecycle communications.

• Knowledge of SEO best practices and the creation of search-optimized web content.

• Familiarity with AEO/GEO or a demonstrated interest in learning and applying these practices.

• Capability to analyze campaign performance metrics, audience insights, and testing results.

• Strong organizational and project management skills.

• Experience collaborating with marketing, digital product, UX, analytics, SEO, and cross-functional business teams.

• Ability to make sound judgments, take initiative, and work independently.

• A portfolio of writing samples is required.

🏝️ Benefits

• Medical, Dental, and Vision plans.

• Health Spending Accounts & Flexible Spending Accounts.

• PTO: Starting at 15 days a year, depending on job type and tenure.

• 11 paid holidays, including six core holidays and five floating holidays.

• 401K with up to a 6% match.

• Paid Family Leave.

• Employee Assistance Program.

• Short- and Long-Term Disability Insurance.

• Service Awards and recognition.