Digital Content & Influencer Marketing Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and create engaging short-form video and image content for Instagram that resonates with parents in a genuine way.

• Uphold a friendly, clear, and non-salesy brand voice that fosters community and trust over time.

• Oversee all elements of content scheduling, caption writing, thumbnail selection, and publishing.

• Establish and maintain an ongoing network of influencers, parent creators, and user-generated content contributors.

• Create a sustainable content cycle to ensure the brand consistently shares fresh and authentic material.

• Manage outreach, coordination, content licensing, and the repurposing of creator-generated content.

• Drive Instagram as the main growth channel — responsible for follower growth, engagement, and overall reach.

• Plan and implement a content calendar that supports both community engagement and subscription conversion.

• Regularly test, analyze, and optimize strategies based on performance metrics from the platform.

• Collaborate asynchronously within a globally distributed team, ensuring clear communication and dependable delivery.

• Function as a self-directed owner — generating ideas, identifying issues, and delivering results without needing reminders.

⛳️ Requirements

• Exceptional fluency in English — comfortable crafting captions, briefs, and communicating via video.

• A robust portfolio showcasing social media or content marketing work for consumer brands (links required).

• Strong visual design skills — producing polished, brand-aligned outputs that exceed template limitations.

• Proven experience in managing influencer relationships or user-generated content sourcing initiatives.

• Comprehensive campaign experience: from planning and creating to publishing and iterating.

• Prior remote work experience with US or UK-based companies is essential, along with proficiency in tools like Asana, ClickUp, WhatsApp, and Google Workspace. Applications lacking this experience will not be reviewed.

🏝️ Benefits

• Health insurance

• Flexible work arrangements

• Professional development opportunities

• Remote work options