Digital Campaign Specialist

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Develop and oversee campaign strategies across various verticals, channels, and ad formats, which include display, video, CTV/OTT, native, DOOH, and social media.

• Acquire knowledge of targeting best practices and audience constraints of diverse ad networks, such as Google Ads, DV360, Y!DSP, TTD, Microsoft Ads, Amazon DSP, and more.

• Optimize campaigns towards client KPIs like ROAS, CPA, and conversion rates by utilizing platform automation alongside hands-on adjustments.

• Collaborate with account management and client development teams to establish clear objectives and maximize advertising expenditures.

• Strategize, execute, and monitor campaigns across both established and emerging channels, including connected TV and retail media networks.

• Track delivery, pacing, and brand safety to ensure campaigns operate as intended and meet targeting goals.

• Utilize AI tools for audience research, creative testing, reporting, and deriving insights.

• Modify targeting strategies by leveraging first-party data, contextual targeting, and consent-based signals.

⛳️ Requirements

• A strong enthusiasm for marketing strategy and a desire to explore new platforms.

• Practical experience with display, video, CTV, DOOH, and social media advertising.

• Excellent analytical abilities, coupled with a strong intuition for making data-driven decisions.

• BA or BS degree with 1-2 years of relevant experience, or 3+ years of equivalent experience.

• Google Ads/DV360 certification is mandatory.

• Additional certifications from other networks and DSPs are advantageous.

• Proficiency in AI-driven bidding strategies such as Performance Max and Advantage+, including when to override them.

• Capability to make informed marketing decisions based on a blend of intuition and data-derived results.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401(k) plan with employer matching contributions.

• Quarterly bonus incentives.

• Two weeks of paid time off, increasing to three weeks after two years of service.