Digital Analytics Specialist – Contractor

This is a fully remote position, open to applicants in India.

📋 Description

• Craft, execute, and deliver cutting-edge digital measurement and data solutions for clients.

• Manage and implement digital analytics platforms, event tracking frameworks, customer data platforms, and data pipelines.

• Drive marketing measurement and advanced analytics projects.

• Collaborate closely with marketing teams, engineers, and data stakeholders.

• Ensure dependable, scalable, and precise data collection across web and mobile platforms.

• Convert business and marketing requirements into scalable tracking and measurement architectures.

• Establish robust analytics solutions and maintain technical documentation.

• Clearly articulate technical measurement concepts to both technical teams and marketing stakeholders.

• Collaboratively resolve complex tracking and technical challenges.

• Adjust working methodologies to meet the needs of the team and clients.

⛳️ Requirements

• Extensive experience with Google Analytics (GA4) and Google Tag Manager (GTM).

• Significant experience in designing and implementing data layers and event tracking frameworks.

• Exceptional verbal and written communication skills in English.

• Experience in integrating analytics and marketing data into data warehouses and BI tools (preferred).

• Background in building analytics data pipelines and transformations using tools like dbt or similar frameworks (preferred).

• Knowledge of identity stitching and user identity frameworks across web, mobile, and backend systems (preferred).

• Experience in the Digital Commerce sector, including tracking shopping cart, checkout processes, and conversion funnels (preferred).

• Familiarity with cloud platforms such as Google Cloud Platform or AWS (preferred).

• Experience with Mobile Measurement Platforms like AppsFlyer, Adjust, Branch, Kochava, or Singular (preferred).

• Must reside in India.

• Comfortable working as a freelancer or contractor.

• Proficient in English and able to function effectively in an English-speaking environment.

🏝️ Benefits

• No specific benefits, perks, or additional compensation details are provided.

• An hourly rate in USD is requested during the application process (applicant-provided compensation information, not employer-offered benefits).