Digital Analytics Specialist – Contractor

This is a fully remote position, open to applicants in India.

📋 Description

• Create, implement, and deliver innovative digital measurement and data solutions for clients.

• Oversee and manage digital analytics platforms, event tracking frameworks, customer data platforms, and data pipelines.

• Drive marketing measurement and advanced analytics projects.

• Collaborate closely with marketing teams, engineers, and data stakeholders.

• Ensure dependable, scalable, and precise data collection across web and mobile platforms.

• Convert business and marketing needs into scalable tracking and measurement architectures.

• Deploy comprehensive analytics solutions along with technical documentation.

• Convey technical measurement concepts to both technical teams and marketing stakeholders.

• Collaboratively resolve intricate tracking and technical issues.

⛳️ Requirements

• Proven experience with Google Analytics (GA4) and Google Tag Manager (GTM).

• Demonstrated expertise in designing and implementing data layers and event tracking frameworks.

• Exceptional verbal and written communication skills in English.

• Located in India.

• Comfortable working in a freelance or contractor capacity.

• Proficient in English and at ease in an English-speaking environment.

• Experience in integrating analytics and marketing data into data warehouses and BI tools (preferred).

• Knowledge of building analytics data pipelines and transformations using tools like dbt or similar frameworks (preferred).

• Familiarity with identity stitching and user identity frameworks across web, mobile, and backend systems (preferred).

• Background in the Digital Commerce sector, including tracking shopping carts, checkout processes, and conversion funnels (preferred).

• Experience with cloud platforms such as Google Cloud Platform or AWS (preferred).

• Experience with Mobile Measurement Platforms such as AppsFlyer, Adjust, Branch, Kochava, or Singular (preferred).

🏝️ Benefits

• Flexible contractor/freelance work arrangement.

• Hourly compensation paid in USD (rate to be confirmed by the applicant).