Digital Analytics Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Design, develop, and deliver contemporary digital measurement and data solutions for clients.

• Establish and oversee digital analytics platforms, event tracking frameworks, customer data platforms, and data pipelines.

• Drive marketing measurement and advanced analytics projects.

• Collaborate closely with marketing teams, engineers, and data stakeholders.

• Ensure dependable, scalable, and precise data collection across web and mobile platforms.

• Develop comprehensive analytics solutions and maintain technical documentation.

• Convert business and marketing needs into scalable tracking and measurement frameworks.

• Articulate technical measurement concepts to both technical teams and marketing stakeholders.

• Collaboratively address complex tracking and technical challenges.

⛳️ Requirements

• Extensive experience with Google Analytics (GA4) and Google Tag Manager (GTM).

• Significant experience in designing and implementing data layers and event tracking frameworks.

• Strong verbal and written communication skills in English.

• Experience in integrating analytics and marketing data into data warehouses and BI tools (preferred).

• Familiarity with building analytics data pipelines and transformations using tools like dbt or other similar frameworks (preferred).

• Understanding of identity stitching and user identity frameworks across web, mobile, and backend systems (preferred).

• Experience in the Digital Commerce domain, including tracking shopping carts, checkout flows, and conversion funnels (preferred).

• Knowledge of cloud platforms such as Google Cloud Platform or AWS (preferred).

• Experience with Mobile Measurement Platforms such as AppsFlyer, Adjust, Branch, Kochava, or Singular (preferred).

• Located in India.

• Comfortable working as a freelancer/contractor.

• Proficient in English and comfortable working in an English-speaking environment.

🏝️ Benefits

• Contract/freelance work arrangement.