Digital Advertising Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee multi-channel advertising initiatives for automotive dealer clients across Search, Display, Social, and Video platforms.

• Manage accounts throughout their lifecycle, from onboarding to daily account oversight.

• Address customer inquiries and communications promptly in line with company SLAs.

• Maintain a satisfactory customer retention rate.

• Comprehend clients’ fundamental objectives and serve as a reliable consultant.

• Develop advertising strategies in collaboration with clients on a monthly and quarterly basis.

• Implement and present outcomes of key initiatives.

• Discover opportunities to enhance clients’ advertising portfolios.

• Ensure accounts align with client-specified budget and performance metrics.

• Consistently optimize accounts following company best practices.

• Execute A/B testing and CRO strategies to boost account performance.

• Conduct consultative reviews, offering actionable insights and recommending strategies that align with client objectives.

• Collaborate with cross-functional teams and report to the Digital Advertising Manager.

⛳️ Requirements

• Bachelor’s Degree or equivalent professional experience.

• Exceptional attention to detail, particularly in communication (both written and verbal) and meeting deadlines.

• Familiarity with Google Analytics or other bid optimization tools.

• Proficiency in Excel, Microsoft Word, and Outlook.

• A minimum of 2 years' experience managing digital campaigns.

• At least 1 year of account management or customer service experience.

• A successful candidate must clear a background check as a prerequisite for joining the team.

• US residency is required.

• Google Analytics Certification is preferred.

• Google AdWords and Bing Ads Certifications are preferred.

• Experience as a PPC analyst is preferred.

• Familiarity with ads management software such as Fluency, Kenshoo, Marin, Doubleclick, Searchforce, or Acquisio is preferred.

• Project management experience is preferred.

• Background in automotive marketing or automotive internet sales is preferred.

• Previous experience with digital marketing agencies is preferred.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Company-matched 401K plan.

• Flexible PTO plus Sick Leave.

• 6 weeks of paid Parental Leave.

• 8 Paid National Holidays.

• Company-paid basic Life Insurance.

• Voluntary supplemental Life Insurance.

• Voluntary long-term/short-term disability insurance.

• Voluntary Pet Insurance.

• Optional Healthcare/Dependent Care FSA Account.