
Designer
Posted 3 days ago

Posted 3 days ago
This is a fully remote position, open to applicants in Uruguay.
• Spearhead the design and implementation of paid media creative, encompassing static, video, and UGC-style advertisements, from initial concept to final delivery across platforms like Meta, TikTok, Google, and various other acquisition channels.
• Develop acquisition assets such as advertisement creatives, landing pages, and funnels optimized for click-through rates and conversion.
• Establish and enhance creative testing frameworks, design guidelines, and workflows to facilitate rapid iteration and high-volume performance marketing.
• Collaborate with paid media, data, and product teams to ensure that creative aligns with acquisition KPIs, including CTR, hook rate, CPA, and ROAS.
• Design landing pages focused on conversion, employing strong UI/UX principles to maximize new customer acquisition.
• Generate inventive creative concepts and strategies to enhance top-of-funnel performance and reduce acquisition costs.
• Ensure brand consistency across all acquisition touchpoints while customizing designs for platform-specific formats.
• Provide constructive feedback, coaching, and guidance to elevate creative output and testing speed.
• Employ an AI-first methodology utilizing advanced Gen AI models.
• A background in graphic design, visual communication, or UI/UX.
• Over 2 years of experience in designing for email marketing and retention-focused experiences.
• Proficient in Figma and Adobe Creative Suite.
• Hands-on experience in building emails within an ESP such as Klaviyo.
• Comprehensive understanding of responsive email design.
• Knowledge of UI/UX principles as applied to landing pages and collections.
• Ability to work within and uphold design systems and brand guidelines across various touchpoints.
• Capability to analyze engagement and conversion metrics like open rate, CTR, and conversion to guide design iterations.
• Experience collaborating with marketing, data, and product teams.
• Strong attention to detail and the ability to translate briefs into on-brand, high-performing creative under tight deadlines.
• Familiarity with AI-powered design tools and automation to enhance speed and scalability.
• Advanced user of Gen AI models, including GPT-2 and Nano Banana 2.
• 100% Remote.
• Competitive salary in USD.
• Paid time off.
• A dynamic, diverse, and talented global team.
Weekday (YC W21)
Singer Equipment Company
Singer Equipment Company
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