Demand Generation Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to assess performance, strategize, and agree on subsequent steps.

• Deliver bi-weekly performance reports 24 hours prior to scheduled calls.

• Cultivate trust and relationships that promote renewals and referrals.

• Design, implement, and enhance Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and make necessary adjustments to achieve cost per appointment goals.

• Address underperforming campaigns and create intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors for creative production.

• Utilize AI tools to expedite copywriting while ensuring quality is maintained.

• Establish tracking, pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead routing systems.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• Over 5 years of experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts at the same time.

• Demonstrated success in achieving performance targets and retaining clients.

• Excellent copywriting abilities with a knack for crafting persuasive ad copy and scripts.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Preferred Experience:

• Background in the financial services sector, with an understanding of lead generation and appointment-setting campaigns. Knowledge of video sales letter marketing methodology and experience with high-ticket, considered purchase funnels.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus