Demand Generation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive demand generation campaigns across digital platforms, email, paid media, webinars, events, and content syndication channels to achieve pipeline growth goals.

• Assist in account-based marketing efforts aimed at key accounts within significant regions and market segments.

• Evaluate campaign, funnel, and engagement data to recognize trends, enhance performance, and optimize conversion rates throughout the buyer's journey.

• Collaborate with Sales and Marketing Operations teams to facilitate lead management processes, ensure accurate campaign attribution, and maintain reporting precision.

• Track campaign KPIs and reporting dashboards to assess program effectiveness and suggest enhancements based on operational metrics and insights.

• Oversee campaign execution involving internal stakeholders and external vendors to guarantee on-time delivery and alignment with go-to-market strategies.

• Aid in the planning and execution of both virtual and in-person events aimed at boosting engagement and expediting opportunity development.

• Contribute to customer engagement efforts such as webinars, nurturing campaigns, executive programs, and advocacy initiatives to enhance account relationships.

• Identify areas for improvement in campaign processes, targeting strategies, messaging effectiveness, and operational efficiency related to demand generation activities.

• Manage daily relationships with agencies and vendors to ensure effective campaign execution and budget management.

• Collaborate with Product Marketing, Digital, and Sales teams to ensure campaign execution aligns with product launches, market priorities, and pipeline goals.

• Perform additional responsibilities as reasonably assigned at the Associate level.

⛳️ Requirements

• A minimum of 4 years of experience in B2B demand generation, digital marketing, or campaign management roles within SaaS, technology, or similar sectors.

• Proven experience in executing multi-channel marketing campaigns that drive pipeline generation and enhance customer engagement.

• Familiarity with account-based marketing, buyer journey engagement, marketing automation, and campaign analytics.

• Experience in coordinating vendors, agencies, budgets, or campaign delivery efforts.

• Proficient in HubSpot, Salesforce, Google Analytics, Demandbase, or comparable marketing technology platforms.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development