Demand Generation Specialist

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Execute and enhance integrated demand generation campaigns across platforms such as Google Ads, LinkedIn Ads, retargeting, display advertising, webinars, content marketing, and various digital channels.

• Oversee campaign budgets and performance metrics to optimize lead generation, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline contributions, and overall return on investment.

• Track, analyze, and report on key performance indicators including cost per lead (CPL), conversion rates, opportunity creation, pipeline influence, and revenue impact.

• Create and sustain dashboards and reporting frameworks utilizing Salesforce, Pardot, Google Analytics, and other relevant reporting tools.

• Collaborate closely with the Sales team to enhance lead quality, routing, follow-up effectiveness, and ensure campaign alignment.

• Manage audience segmentation, account targeting, and list-building efforts to boost campaign performance and conversion rates.

• Assist in account-based marketing (ABM) initiatives and targeted outreach programs.

• Plan and implement landing page optimizations, A/B testing, and conversion rate enhancement strategies.

• Develop, test, and refine ad copy, messaging, creative assets, and campaign offers.

• Perform market, competitor, and customer research to discover growth opportunities and enhance campaign effectiveness.

• Utilize AI-driven marketing tools, automation platforms, and emerging technologies to increase efficiency and performance.

• Stay updated on industry trends, advertising platform changes, and best practices in demand generation.

• Work cross-functionally with Product Marketing, Sales, Customer Success, and leadership teams to ensure consistent messaging and effective campaign execution.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• 3–5 years of experience in B2B demand generation, digital marketing, growth marketing, or performance marketing.

• Proficiency in managing and optimizing campaigns on Google Ads and LinkedIn Ads.

• Demonstrated success in generating qualified leads and pipeline through digital marketing initiatives.

• Familiarity with Salesforce, Pardot, or similar CRM and marketing automation systems.

• Strong grasp of essential demand generation metrics including MQLs, SQLs, pipeline, opportunity creation, CPL, conversion rates, and ROI.

• Experience in utilizing Google Analytics, Salesforce reporting, or similar analytical and reporting tools.

• Excellent analytical abilities with the capacity to interpret data and provide actionable insights.

• Background in collaborating with Sales teams to enhance lead quality and conversion rates.

• Exceptional project management, organizational, and communication skills.

• Capability to juggle multiple priorities and meet deadlines in a dynamic environment.

• Self-motivated individual with the ability to work independently in a remote setting.

🏝️ Benefits

• Fully Remote (U.S.)