Demand Generation Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Collaborate closely with the Demand Generation Manager to orchestrate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are aligned and prepared for launch.

• Depending on your assigned segment, you will either formulate strategies that focus on task automation for resource-limited small practices (Key Segment) or tackle more intricate goals such as multi-site optimization, total cost of ownership (TCO), and staff retention (Strategic Segment).

• Facilitate the management of project timelines and ensure cross-functional teams, including Creative, Operations, and Content, are in perfect harmony regarding upcoming deliverables.

• Oversee the daily tracking of marketing campaign performance metrics throughout the entire demand generation funnel, which includes MQLs, SALs, SQLs, and Pipeline.

• Generate weekly and monthly performance reports, pinpointing key trends and offering initial insights to optimize our marketing expenditure.

• Uphold excellent data hygiene within our CRM and marketing automation platforms to ensure reporting accuracy.

• Assist with overall budget tracking and vendor management responsibilities while organizing internal documentation, campaign calendars, and creative brief repositories.

• Schedule and prepare for weekly segment meetings, which encompasses collaborative agenda development and documenting actionable next steps.

• Participate in strategic meetings for both segments, serving as a key liaison between the Demand Gen and Sales Development teams to maintain seamless lead follow-up processes.

• Keep abreast of ModMed’s evolving product offerings to effectively convey how our technology addresses specific buyer pain points—whether providing "time-back" solutions for independent doctors or enhancing efficiency and fostering positive staff environments for multi-site groups.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• 1–3 years of practical experience in a marketing or similar capacity.

• Required familiarity with Excel or Google Sheets; prior experience with Salesforce is regarded as a significant advantage.

• Strong organizational skills, meticulous attention to detail, and a proven capability to manage multiple tasks simultaneously.

• An innate curiosity for uncovering "the why" behind data and numbers, coupled with a desire to learn about data-driven decision-making.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage, including a company contribution to your Health Savings Account.

• 401(k): ModMed offers a matching contribution of 50% of your deferred contribution on up to 6% of your salary, with 100% of any matching contributions becoming yours after one year of employment with ModMed.

• Generous Paid Time Off and Paid Parental Leave programs.

• Company-paid Life and Disability benefits.

• Flexible Spending Account and Employee Assistance Programs.

• Company-sponsored Business Resource & Special Interest Groups that foster engaged and supportive communities within ModMed.

• Opportunities for professional development, including tuition reimbursement and unlimited access to LinkedIn Learning.

• A global presence with opportunities for in-person collaboration; dog-friendly headquarters in the U.S.

• Hybrid office-based roles and remote options for certain positions.

• Weekly catered breakfast and lunch.

• Treadmill workstations, Zen, and wellness rooms available within our BRIC headquarters.