Demand Generation Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Take ownership of and enhance the entire demand generation funnel, from executing campaigns to creating a qualified pipeline.

• Accountable for developing, managing, and continuously refining revenue-generating initiatives across various channels, ensuring that each marketing action is linked to measurable business results.

• Strategize, implement, and refine paid campaigns across numerous digital advertising platforms.

• Spearhead creative testing efforts, including the formulation of ad creative briefs and performance-driven iterations.

• Manage the marketing-qualified lead (MQL) funnel and facilitate progression through nurturing and sales qualification phases.

• Oversee webinar promotions, setups, and executions as a fundamental demand generation channel.

• Formulate and oversee lead magnet strategies, ensuring that content assets effectively bolster pipeline growth and conversion targets.

• Administer HubSpot configuration and optimization, including lifecycle stage management and lead scoring frameworks.

• Develop and sustain robust attribution models through disciplined UTM governance and tracking protocols.

• Construct and maintain dashboards that deliver actionable insights and promote data-driven decision-making.

• Evaluate campaign performance and apply optimizations to enhance conversion rates, efficiency, and pipeline contributions.

⛳️ Requirements

• 7–10 years of practical experience in demand generation, performance marketing, or a related field.

• Demonstrated success in managing and optimizing paid media campaigns across platforms such as LinkedIn, Google, Meta, TikTok, and YouTube.

• Experience in designing and overseeing full-funnel marketing programs, including lead generation, MQL nurturing, and SQL conversion strategies.

• Strong foundation in revenue marketing, marketing attribution, reporting, and funnel performance analysis.

• Ability to independently implement, optimize, and scale marketing programs without requiring extensive supervision.

• Extensive experience with HubSpot, including campaigns, lifecycle stages, lead scoring, and automated nurturing workflows.

• Proficient in LinkedIn Ads, Google Ads, and Meta Ads platforms.

• Experience with analytics, attribution, and dashboarding tools, backed by disciplined UTM tracking practices.

• Preferred Experience: Managing webinar platforms such as Zoom, Microsoft Teams, or similar solutions.

• Familiarity with programmatic advertising and additional paid acquisition channels.

• Knowledge of account-based marketing (ABM) strategies and advanced audience segmentation.

• Advanced analytical skills, including SQL or spreadsheet-based attribution and performance modeling.

• Revenue-focused mindset with a deep understanding of funnel performance and business impact.

• Strategic thinker with strong analytical and problem-solving skills.

• Keen attention to detail and a commitment to data accuracy.

• Proactive, resourceful, and willing to take ownership of results.

• Exceptional written and verbal communication abilities.

• A collaborative, adaptable, and reliable team player.

🏝️ Benefits

• 💰 Get paid in Australian Dollars

• 🏥 Medical insurance from day one for you + spouse (or parents if unmarried)

• 🩺 Generous OPD coverage from doctor visits to all your medical needs

• 🏡 Home office setup allowance to build your ideal workspace

• 🌐 Internet allowance to keep you connected

• 💪 Gym & wellness allowance to stay fit and balanced

• 🎉 Work hard, play hard – regular team events & engagement activities

• 🧠 Diji Assist – Mental health & counseling support when you need it

• 📚 We invest in you – reimbursement for industry certifications

• 🗣️ Open-door culture – your ideas and feedback always matter

• 🌍 Flexible work – home or office, wherever you do your best work

• 🏆 Rewards & recognition that actually recognize you

• 🥳 Great christmas & financial year-end parties to unwind with your loved ones