This is a fully remote position, open to applicants in United States.

• Take ownership of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to assess performance, strategize, and agree on next steps.

• Distribute bi-weekly performance reports 24 hours prior to the scheduled calls.

• Establish trust and foster relationships that promote renewals and referrals.

• Create, launch, and optimize Meta advertising campaigns aimed at lead generation and appointment booking.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and make necessary adjustments to achieve cost per appointment goals.

• Address underperforming campaigns and devise intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors to enhance creative production.

• Utilize AI tools to expedite copywriting while ensuring high quality.

• Set up tracking, pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead routing.

• Resolve technical issues between advertising platforms and client systems.

• A minimum of 5 years of experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts at the same time.

• Demonstrated success in achieving performance targets and retaining clients.

• Excellent copywriting skills with the ability to produce engaging ad copy and scripts.

• Experience in conversion tracking, pixels, and fundamental marketing automation.

• Background in the financial services sector.

• Knowledge of lead generation and appointment-setting campaigns.

• Familiarity with the methodology of video sales letter marketing.

• Experience with high-ticket, considered purchase sales funnels.

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus

Demand Generation Specialist

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