Demand Generation Marketing Manager

This is a fully remote position, open to applicants in United States, +6 more states.

📋 Description

• Take ownership of Shift’s demand-generation strategy and manage the paid-media budget for Google Ads and LinkedIn Ads.

• Drive the generation of a qualified pipeline and revenue.

• Enhance full-funnel performance across advertisements, landing pages, forms, CRM, email, and sales processes.

• Lead efforts in landing-page optimization and conversion rate enhancement.

• Oversee and improve automation systems utilizing Zapier and CRM workflows.

• Maintain comprehensive marketing and attribution reports that track lead quality, sales progression, pipeline, and revenue.

• Optimize lead scoring, audience segmentation, retargeting, and nurturing processes.

• Collaborate with the Content & Social Media Marketer to create conversion-focused materials.

• Work together with Sales to ensure CRM hygiene, proper lead labeling, and effective downstream lead progression.

• Participate in quarterly marketing planning and contribute to campaign ideation.

• Utilize AI tools for research, segmentation, analysis, and operational efficiency.

• Identify and explore additional demand-generation channels and paid or partnership opportunities.

⛳️ Requirements

• Demonstrated experience in managing and scaling Google Ads and LinkedIn Ads.

• Strong analytical skills and proficiency in funnel metrics, attribution, and performance reporting.

• Hands-on experience with CRM and automation platforms such as Zoho, HubSpot, Salesforce, or similar.

• Familiarity with landing page builders like Unbounce or Instapage.

• Ability to design and manage automation workflows using Zapier or comparable tools.

• Excellent written communication skills and a keen attention to detail.

• Minimum of 5 years of experience in B2B digital marketing; B2B experience is essential.

• Bachelor’s degree required.

• Experience in fintech, SaaS, or digital asset sectors is a plus.

• Comfort with basic design tasks using Figma or similar tools is advantageous.

• Experience in creating dashboards or working with data visualization tools is a bonus.

• Must maintain significant working-hour overlap with the New York team.

🏝️ Benefits

• Opportunities for growth as the team expands, including mentorship of future coordinators.

• Gain exposure to marketing–sales alignment, performance operations, and full-funnel strategy.

• Flexibility across time zones with a supportive international team.

• Remote work arrangement.

• 40-hour work week schedule.

• Reasonable flexibility regarding local evening hours.