Demand Generation Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Plan and oversee multi-channel marketing campaigns that encompass digital, email, social media, content, events, trade shows, and traditional outlets.

• Formulate strategies aimed at enhancing conversion rates throughout the marketing funnel, from awareness and consideration to lead capture and transition to Sales.

• Monitor and report on key performance indicators, including MQLs, SQLs, and overall pipeline development.

• Craft compelling narratives, messaging, and content that convey the value of the company’s solutions.

• Maintain consistent brand messaging and visual identity across all marketing communications and touchpoints.

• Track KPIs, analyze campaign data, and optimize marketing expenditures for profitability and effectiveness.

• Facilitate cross-functional collaboration among Marketing, Sales, Product, and leadership teams.

• Develop marketing strategies that promote core solutions, enhance customer engagement, and create a differentiated position in the market.

⛳️ Requirements

• Progressive experience in relevant marketing positions, including brand and product management.

• Demonstrated success in designing and managing comprehensive B2B or B2G marketing campaigns.

• Experience in enhancing lead generation quality, accelerating client acquisition, ensuring brand consistency, optimizing budget profitability, and growing revenue pipeline.

• Strong knowledge of content marketing, SEO, SEM, email marketing, and social media strategies.

• Practical experience with advanced AI tools for market research, content creation, asset optimization, and data analysis.

• Advanced capability to translate complex technical concepts into clear and engaging narratives for diverse target audiences.

• High proficiency with CRM systems, marketing automation platforms, and analytics tools.

• Ability to build strong connections between Product, Sales, and Marketing teams.

• Proven ability to analyze campaign metrics and enhance campaign performance.

• Experience with ABM strategy, target account expansion, and campaign execution is an advantage.

• Must be legally authorized to work in Canada.

• Applicants may be required to address future immigration sponsorship needs.

🏝️ Benefits

• Comprehensive health benefits.

• 24/7 virtual healthcare access.

• Dedicated wellness programs.

• RRSP/401K Matching Plan.

• Variable Incentive Plan.

• Unique Mio-Days.

• Flexible vacation policy.

• Flexible work options.

• Internet subsidy.

• Remote work allowance.

• Enhanced leave for new parents.