Head of Paid Media

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take charge of the strategy, execution, and daily optimization for Google Search, Shopping, Performance Max, and YouTube.

• Maintain up-to-date knowledge of Meta, TikTok, and Connected TV to steer full-funnel strategies and team decisions.

• Act as the primary liaison for 2 to 3 client accounts, leading strategy discussions, performance evaluations, and daily communications.

• Review and quality assure campaign builds from other buyers prior to launch, providing actionable feedback across various channels.

• Oversee budget pacing, structured testing, and bid strategies across accounts, including those with budgets exceeding $100K per month.

• Analyze performance metrics by audience, keyword, placement, and funnel stage to inform roadmaps and recommendations.

• Identify risks, diagnose underperformance issues, and implement solutions with well-defined hypotheses and anticipated outcomes.

• Establish a reporting schedule, develop performance narratives, and prepare client-facing presentations with insights and recommendations.

• Collaborate with creative teams to brief asset requirements aligned with funnel needs and testing strategies.

• Work alongside analytics and technical teams to ensure accurate tracking, UTM hygiene, GA4, GTM precision, and effective attribution.

• Mentor media buyers and contribute to shared processes, templates, and documentation.

⛳️ Requirements

• A minimum of five years of practical experience with Google Ads, encompassing Search, Shopping, Performance Max, and YouTube.

• Experience within an agency or a rapidly growing environment.

• Demonstrated management of Google budgets exceeding $100K per month, with a clear record of improving ROAS and CPA.

• Profound understanding of Meta, TikTok, and Connected TV platforms.

• Experience in directly managing client relationships and independently leading strategy discussions or performance evaluations.

• Proficiency with GA4, Looker Studio, and concepts related to attribution.

• Strong analytical capabilities and meticulous attention to detail, particularly in quality assurance and tracking.

• Outstanding written and verbal communication skills in English, with native or bilingual fluency.

• Capacity to independently lead client strategy discussions without the need for translation support.

• A strong sense of ownership, willingness to provide thoughtful counterarguments, and clarity in decision-making.

🏝️ Benefits

• Paid time off

• Paid company holidays

• Flexible Fridays

• Remote-first collaboration

• Potential for quarterly performance bonuses

• Supportive leadership

• Career development opportunities: grow across platforms, industries, and leadership roles