Performance Marketing Lead

This is a fully remote position, open to applicants in United States, +2 more states.

📋 Description

• Take charge of the daily execution and optimization of core paid acquisition efforts, which includes campaign setup, pacing, performance tracking, quality assurance, and testing.

• Implement and uphold a well-structured growth testing roadmap that encompasses paid media, app store optimization (ASO), creative elements, landing pages, audience targeting, and market-specific opportunities.

• Spearhead ASO planning and execution, focusing on app store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and coordination with external partners.

• Assist in managing Feeld’s media agency, which involves weekly planning, action tracking, performance assessments, creative iterations, and ensuring accountability for agreed deliverables.

• Create performance-driven creative briefs in collaboration with Creative, Brand Marketing, Social, and agency partners.

• Convert performance data into actionable insights for creative and channel strategies.

• Analyze performance metrics, pacing, Customer Acquisition Cost (CAC), Lifetime Value to CAC ratio (LTV:CAC), incrementality, and audience quality goals with support from Performance Marketing, Data, and Finance leadership.

• Aid in formulating market-specific growth strategies by leveraging local market insights, audience learnings, and paid media opportunities.

• Document tests, insights, and subsequent actions to ensure that growth decisions are transparent, replicable, and visible across teams.

⛳️ Requirements

• Managed performance marketing workstreams with defined growth objectives, including campaign execution, optimization, reporting, and KPI achievement.

• Practical experience in paid social and/or search marketing.

• Proficient in various channels such as Meta, TikTok, Google, Apple, or other acquisition platforms.

• Knowledgeable in ASO, app store creative testing, Custom Product Pages, In-App Events, or similar app growth strategies.

• Comfortable coordinating with specialized partner support.

• Experience collaborating with media agencies or external creative teams.

• Ability to maintain a balance between collaboration and accountability.

• Proven experience in converting creative performance insights into actionable items for future projects.

• Strong communication skills with stakeholders across various functions and levels, including the ability to identify and communicate risks and opportunities to leadership.

• Experience in a fast-paced, remote-first, or startup environment.

• Bonus: familiarity with app growth, subscription models, dating, social platforms, wellness, or other consumer products that exhibit network effects.

• Bonus: experience with incrementality testing, geographic experiments, media mix modeling, or other methodologies for assessing the impact of paid media beyond platform-reported metrics.

🏝️ Benefits

• Flexible working hours

• Unlimited paid time off

• A fully remote working environment

• Home office budget

• Learning and development budget

• On-demand therapy sessions and mental health support through Spill

• In-person meetups

• Transparent, honest, and equitable compensation structure

• Competitive salary

• Remote interview process

• Flexible start date