Demand Generation Associate, Field Programs

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the execution of demand generation initiatives for field plays and event activations, which includes outreach sequencing, list management, timely follow-up within 48 hours, and post-campaign analysis.

• Oversee the complete lifecycle of third-party sponsorships, encompassing vendor assessment, contract management, budget oversight, campaign integration, and reporting.

• Manage the gifting program from start to finish, including campaign triggers, execution, inventory oversight, ROI measurement, and reporting.

• Act as the primary point of contact for demand generation related to sponsorship and gifting initiatives across Sales, XDR, and Field Marketing.

• Develop, maintain, and enhance AI-assisted workflows for sponsorship research, gifting briefs and copy creation, post-event reporting, and stakeholder communication.

• Implement AI agents in production workflows with human review processes integrated.

• Transition from executing established programs to proposing and shaping strategies for sponsorship and field activation.

• Travel up to 15–20% for company and team offsite events.

• Report directly to the Director of Demand Generation.

⛳️ Requirements

• 2–4 years of experience in demand generation, revenue marketing, growth marketing, or a related role at a B2B SaaS organization.

• Proven ability to coordinate cross-functional programs involving Sales, SDR/XDR, and marketing, with examples of effective stakeholder communication and maintaining project timelines.

• Experience utilizing AI tools within production workflows, including the ability to create or refine AI-assisted sequences, briefs, or reports.

• Proficiency with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce for campaign setup, tracking, and reporting purposes.

• Strong operational discipline, meticulous documentation, and dependable execution.

• Capacity to identify trends and formulate insights regarding future sponsorship and field activation prospects.

• Excellent proactive communication skills with Sales, XDR, and Field Marketing teams.

• Ability to establish success metrics and reporting frameworks for sponsorships, gifting campaigns, and events.

• Sound judgment regarding the application of AI versus the need for human review.

• Skills in vendor and program management, including sponsorship evaluation, scope negotiation, and vendor accountability.

• A forward-thinking attitude towards AI and emerging technologies.

• Valid right-to-work authorization relevant to the country of employment.

• Successful completion of a background check may be a requirement.

🏝️ Benefits

• All permanent employees at Webflower receive equity in the form of RSUs.

• Comprehensive medical, dental, and vision plans available for full-time employees and their dependents, with Webflow covering the majority of premium costs.

• 12 weeks of paid parental leave for all parents.

• An additional 6+ weeks of paid leave for birthing parents.

• Inclusive support for family planning, menopause, and midlife transitions.

• Flexible vacation policy.

• Paid holidays.

• Sabbatical program.

• Access to mental health resources, therapy, and coaching services.

• 401(k) plan with a 100% employer match up to $6,000 per year for employees in the U.S.

• Global support for retirement savings.

• Monthly localized stipends for work-related and wellness expenses, including Wi-Fi and fitness activities.

• An annual WIN bonus program for full-time, permanent, non-commission employees.

• Temporary employees might qualify for paid holidays and leave, statutory leaves of absence, and company-sponsored medical benefits, depending on their contract and location.

• Reasonable accommodations are available for individuals with disabilities.