Head of Paid Media

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of strategies, execution, and daily optimization for Google Search, Shopping, Performance Max, and YouTube.

• Maintain a proficient understanding of Meta, TikTok, and Connected TV to inform full-funnel strategies and team decisions.

• Act as the primary point of contact for 2 to 3 client accounts, leading strategy discussions, performance evaluations, and daily communications.

• Review and perform quality assurance on campaign setups from other buyers prior to launch, providing actionable feedback.

• Oversee budget pacing, structured testing, and bidding strategies across accounts, including budgets exceeding $100K/month.

• Analyze performance metrics by audience, keyword, placement, and funnel stage to inform roadmaps and recommendations.

• Identify risks, troubleshoot underperformance, and implement solutions with well-defined hypotheses and anticipated impacts.

• Establish a reporting schedule, craft performance narratives, and prepare presentations for clients.

• Collaborate with creative teams to brief on assets in alignment with funnel requirements and testing strategies.

• Work alongside analytics and technical teams to ensure accurate tracking, UTM hygiene, GA4 and GTM precision, and effective attribution.

• Mentor media buyers and contribute to shared processes, templates, and documentation.

⛳️ Requirements

• A minimum of five years of hands-on experience with Google Ads, covering Search, Shopping, Performance Max, and YouTube.

• Experience in an agency or a fast-paced growth environment.

• Demonstrated management of Google budgets exceeding $100K/month with clear improvements in ROAS and CPA.

• In-depth understanding of Meta, TikTok, and Connected TV.

• Proven ability to manage client relationships and independently lead strategy calls or performance reviews.

• Proficiency in GA4, Looker Studio, and attribution concepts.

• Strong analytical capabilities and meticulous attention to detail, particularly in QA and tracking.

• Excellent written and verbal communication skills in English, with native- or bilingual-level fluency.

• Capability to independently lead client strategy discussions without translation support.

• A proactive approach to ownership, thoughtful pushback, and effective decision-making.

🏝️ Benefits

• Paid time off

• Paid company holidays

• Flexible Fridays

• Remote-first collaboration

• Potential for quarterly performance bonuses

• Career incubator: opportunities to grow across platforms, industries, and leadership roles

• Supportive leadership and a kind, ambitious team