Demand Generation Manager – Tree Care

📋 Description

• Take ownership of the new-logo pipeline within the tree care sector.

• Establish the strategy and create quarterly campaign plans.

• Collaborate effectively with Brand & Events, Partnerships, Digital, Content, Product Marketing, and Market Engagement teams.

• Analyze pipeline data and campaign performance indicators.

• Adjust campaigns based on performance metrics and market insights.

• Cultivate and maintain a comprehensive understanding of the needs and purchasing behaviors of tree care operators.

⛳️ Requirements

• A minimum of 5 years in demand generation or a related growth marketing role, preferably within B2B SaaS.

• Strong preference for candidates with experience marketing a vertical-specific product or targeting SMB or mid-market customers, as this closely aligns with our tree care approach.

• Proven history of managing a pipeline number and achieving targets—not just executing campaigns but being accountable for the results.

• Proficient in analyzing campaign performance data—you can interpret funnel metrics, distinguish between lead-quality and held-rate issues, and know which actions to take.

• Comfortable managing email copy from start to finish—strategy, writing, sending, and measuring results.

• Demonstrated success in collaborating across multiple functions while maintaining momentum and ownership.

• Experience in the tree care or green-industry sector is a valuable bonus but not essential; we prioritize demand generation expertise and a willingness to delve deeply into the segment.

🏝️ Benefits

• In the U.S., we provide extensive medical, dental, and vision coverage with various plan options, along with additional offerings like HSA/FSA accounts, disability and life insurance, and more.

• In Canada, we offer an employer-funded HSA-based benefits plan that includes drug, dental, and mental health coverage—providing a flexible way to manage your healthcare requirements.

• We are committed to your financial wellbeing, offering 401(k) matching for U.S. employees and RRSP matching for Canadian staff.

• We prioritize your growth by facilitating tailored career development discussions and providing support for tools, courses, and resources to help you excel.

• For work-life balance, we provide unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1, allowing you to truly recharge.