Demand Generation Manager, Paid Acquisition, B2B SaaS

📋 Description

• Take charge of the paid acquisition strategy and its execution across Google (the primary channel), LinkedIn, and Meta.

• Oversee and fine-tune monthly budgets exceeding $100k (with potential for expansion).

• Initiate, test, and refine campaigns – from setup to performance enhancement.

• Evaluate funnel performance (CPL, CAC, MQL → SQL) and enhance conversion rates.

• Collaborate closely with marketing and sales to guarantee lead quality and revenue impact.

• Conduct experiments across new channels and discover scalable growth opportunities.

⛳️ Requirements

• 4–7 years of experience in paid acquisition or growth roles.

• Solid background in B2B SaaS (essential), preferably targeting the U.S. market.

• Practical experience with Google Ads (core channel, essential).

• Familiarity with LinkedIn Ads.

• Experience with Meta Ads.

• Proven success in managing and optimizing paid budgets ($50k+/month).

• Strong grasp of performance metrics: CPL, CAC, ROAS, and funnel conversion.

• Individual contributor mindset – comfortable overseeing campaigns from start to finish (not merely managing a team).

🏝️ Benefits

• Flexible schedule.

• Remote work.